Brands augment traditional packaging designs to increase interaction
Implications - The process for opening a bag of chips or a can of soup is universal, but brands are changing up perceptions by modernizing these rituals. Creating a unique ritual directly associated with a specific brand, the products create a lasting impression by adhering to a multitude of senses and actions.
Trend Themes
1. Multisensory Packaging - Packaging that incorporates multiple senses, such as touch, smell, or sound, to create a unique, memorable experience.
2. Convenience Packaging - Packaging that emphasizes convenience and ease of use, such as single servings or easy-open designs.
3. Expanding Packaging - Packaging that expands or transforms to improve access to the product, or to create a gift-like or premium experience.
Industry Implications
1. Food and Beverage - Innovative packaging concepts like multisensory and convenience packaging can help food and beverage brands differentiate themselves and create more memorable experiences for customers.
2. Personal Care - Creating packaging that incorporates multisensory experiences, such as touch or fragrance, can create a more immersive and luxurious experience for consumers in the personal care industry.
3. Gift and Premium - Expanding packaging concepts that transform into a gift-like experience can give brands in the gift and premium industry a unique selling point and enhance the perceived value of their products.
