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Augmented Construction

Children's creative toys go virtual to encourage development

Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities.
4 Featured, 36 Examples:
160,545 Total Clicks
Date Range:
May 14 — Jan 15
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Building Block Sunglasses
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Minifig Cord Management
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World Cup Fry Packaging
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