Microwavable Asian Meals

This Frozen Asian Dinner is a Quick Veggie & Noodle Microwave Meal

Once heated up, it's hard to tell that Sam Choy's Yakisoba Noodles came from a frozen Asian dinner packet. The boxed dinner is meant to be kept frozen until it's ready to be warmed up in the microwave, which only takes about three minutes. A box of the Asian-inspired noodles contains six single-serve packets, complete with noodles, savory sauce and a variety of vegetables like cabbage, pea pods, asparagus, broccoli, carrots, mushrooms and bell peppers for a well-rounded dinner.

Although the simplicity of this meatless dish has appeal for vegetarians, this is also a quick and easy way for meat eaters to prepare a quick base to add a desired amount of animal-based protein to. On its own, a single serving of the Yakisoba Noodles contains 12 grams of protein, 4 grams of fiber to keep you full.

Convenient Meals
Creating more pre-packaged, microwaveable meals with a variety of options and flavors can save time and provide convenient meal options for busy consumers.
Meatless Products
Expanding the options for meatless products can attract vegetarians and meat-eaters looking for healthier, plant-based options.
Healthy Fast Food
Developing healthier and quick meal options can appeal to health-conscious consumers looking for fast meals without sacrificing their dietary goals.

Who This Affects Most

Frozen Food Industry
Investing in research and development to create more microwaveable dishes can help companies compete in the busy marketplace of frozen foods.
Food Delivery Services
Incorporating more healthy, convenient options like the Yakisoba Noodles can attract health-conscious and busy consumers seeking meal delivery services.
Plant-based Food Industry
Continuing to invest in meatless alternatives and expanding product lines can appeal to vegetarians and meat-eaters looking for healthier and more sustainable dietary choices.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 19%
Freshness 8%