Category
Tech
Automated Upkeep
Trend cluster
Category
Augmented
Escape
Children's play shifts to virtual simulations to heighten engagement.
4.3
Trend score
Trend
What is the Augmented Escape trend?
Augmented Escape: Encouraging exploration, parents are turning to virtual simulations as a safe approach to child-friendly adventure. Using virtual reality and mobile projections to create immersive environments and interactive games, these products not only provide kids with an interactive activity, but also encourages imaginative thinking in an exciting, future-focused way.
Trend themes
Themes within the Augmented Escape trend
Three behaviours holding the trend together01
Virtual reality play
The use of virtual simulations and reality to create immersive environments for children's play time, with endless possibilities for innovative game development and future technologies.
02
At-home projections
Increasing use of projection technology to bring the world into homes, from starry nights to city lights, indicating opportunities for disrupting traditional ideas of home entertainment.
03
Interactive, tech-enhanced activities
A demand for activities that engage children and adults in imaginative ways that defy traditional categories, providing ample space for new startups and investment opportunities.
Industry implications
What the Augmented Escape trend means for industry
Where the trend changes the playbookFor
Gaming industry
Creating immersive environments for children's play time and developing endless possibilities for innovative technologies in virtual simulations and reality.
For
Entertainment industry
Shifting traditional ideas of home entertainment with projection technology and interactive, tech-enhanced activities for children and adults.
For
Education technology
The use of virtual simulations and reality to encourage imaginative thinking and interactive learning experiences, with potential for disruptive innovations in the education sector.
Trend signals
Trend signals for Augmented Escape
Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%.
Popularity69%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Escape trend
4 featured examples from May 13 to Jul 17, 2014CategoryTech
At-Home Planetarium Apps
Luna's Mini Planetarium & App Puts the Solar System at Your Fingertips
Consumer electronics companies can get ahead of the trend by developing and marketing compact, high-quality at-home planetarium devices like Luna.
CategoryLife-Stages
Colorful Sky Projectors
The Northern Lights Projector Creates a Dazzling Aurora Light Show Indoors
Disruptive innovation opportunity: Combine technology and design to develop cutting-edge home electronic products.
CategoryLife-Stages
Virtual Reality Arcade Games
A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift
Virtual reality arcade games enhance the entertainment experience and attract more customers to amusement venues.
CategoryLife-Stages
Animated Paper Fish Aquariums
Sketch is an Interactive Aquarium Full of Fish Drawn by Kids
Incorporate interactive aquariums into entertainment venues to provide a novel and engaging experience for visitors.
