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Augmented Escape

Children's play shifts to virtual simulations to heighten engagement

Implications - Encouraging exploration, parents are turning to virtual simulations as a safe approach to child-friendly adventure. Using virtual reality and mobile projections to create immersive environments and interactive games, these products not only provide kids with an interactive activity, but also encourages imaginative thinking in an exciting, future-focused way.
Trend Themes
1. Virtual Reality Play - The use of virtual simulations and reality to create immersive environments for children's play time, with endless possibilities for innovative game development and future technologies.
2. At-home Projections - Increasing use of projection technology to bring the world into homes, from starry nights to city lights, indicating opportunities for disrupting traditional ideas of home entertainment.
3. Interactive, Tech-enhanced Activities - A demand for activities that engage children and adults in imaginative ways that defy traditional categories, providing ample space for new startups and investment opportunities.
Industry Implications
1. Gaming Industry - Creating immersive environments for children's play time and developing endless possibilities for innovative technologies in virtual simulations and reality.
2. Entertainment Industry - Shifting traditional ideas of home entertainment with projection technology and interactive, tech-enhanced activities for children and adults.
3. Education Technology - The use of virtual simulations and reality to encourage imaginative thinking and interactive learning experiences, with potential for disruptive innovations in the education sector.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
190,405 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Warm
Consumer Insight Topics:

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