Category
Fashion
Smile Cosmetics
Trend cluster
Category
Gamified
Packaging
Adding a level of activity, brands introduce game-like packaging designs.
3.8
Trend score
Trend
What is the Gamified Packaging trend?
Gamified Packaging: Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship.
Trend themes
Themes within the Gamified Packaging trend
Three behaviours holding the trend together01
Gamification
Brands are introducing game-like packaging designs, using puzzles and word games to encourage user participation, and adding a layer of interactivity to create a more engaging consumer-brand relationship.
02
Interactive Packaging
Designers are creating packaging that doubles as a toy or game, stimulating the imagination and creativity of children and creating a unique and memorable brand experience.
03
Merit-Based Packaging
Interactive packaging design employs a merit-based system inspired by Boy Scouts, where each treat is coupled with a duty that the consumer must complete before enjoying it, which instills in customers a sense of accomplishment and long-term positive habits.
Industry implications
What the Gamified Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Various food and beverage brands are introducing gamification and interactive packaging designs to create a unique and engaging brand experience for customers, and to offer healthy snacks and grow customer loyalty.
For
Retail
Retail brands are using interactive packaging to enhance customer engagement and product satisfaction, adding a playful element and a sense of fun to the shopping experience.
For
Advertising and Marketing
Advertising and marketing firms are using gamification to create a more compelling brand experience, building customer loyalty and encouraging user participation and engagement in brand activities.
Trend signals
Trend signals for Gamified Packaging
Trend score 3.8 out of 10, from popularity 63%, activity 44%, freshness 8%.
Popularity63%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Packaging trend
6 featured examples from Jul 29, 2014 to Feb 27, 2015CategoryLifestyle
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
The food and beverage industry can leverage interactive packaging design to enhance product appeal and engage with customers in a unique way.
CategoryMarketing
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
Brands in the consumer goods industry can explore innovative packaging designs to captivate customers.
CategoryMarketing
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
Innovative packaging designs that go beyond traditional functionality to create memorable experiences.
CategoryLifestyle
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
Interactive packaging designs can be utilized in the food and beverage industry to increase customer engagement and loyalty.
CategoryLife-Stages
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
Opportunities for food brands to create packaging that not only preserves the product but also creates a memorable and educational experience for consumers.
CategoryLifestyle
Fetching Treat Packaging
Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
Innovative packaging designs and creative marketing campaigns can create a strong competitive advantage in the pet food industry.
