Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Gamified Packaging

Adding a level of activity, brands introduce game-like packaging designs

Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
514,769 Total Clicks
Date Range:
Jul 14 — Feb 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids—even after the snack is long-gone! Children can be restless and impatient, a fact... MORE
Adorable Animated Packages
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
For those kids who absolutely hate getting ready for bed, perhaps this animated package of toothpaste will bring a bit of fun into the process. Designer Miriam König has created a tube of... MORE
Computer Game Cartons
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is... MORE
Educational Jam Boxes
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
Jam Packed Fun Moments is an interactive jam box designed for the Kissan brand by the Studio ABD to empower kids to make smarter eating choices. In addition to two fruity jars of jam, the boxed set... MORE
Merited Chocolate Packaging
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
The Merit Chocolate Badges by One Long House ensure that you’re deserving of a sweet before you dig in. They say that good things come to those who wait, but even better things come to those... MORE
Fetching Treat Packaging
Fetching Treat Packaging
Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
The pet treat packaging for Purina’s Beggin’ Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog... MORE

Related Trend Reports & Custom Market Research

Related Examples

3D Gingerbread Packaging Concepts
3D Gingerbread Packaging Concepts
Tim Cooper Created 3D Imagery for a Children Christmas Range
Energy-Boosting Toothpastes
Energy-Boosting Toothpastes
The Energizing ROCS Taurine Products Offer a Big Morning Boost
Peekaboo Snack Packaging
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
Pyramid Juice Packaging
Pyramid Juice Packaging
Y Water's Juice Box Designs Revive the Triangular-Shaped Tetra Pack
Cheery Chocolate Packaging
Cheery Chocolate Packaging
Kommunarka's Chocolate Bar Wrapping is Designed to Brighten Days
Chocolate-Like Liqueur Packaging
Chocolate-Like Liqueur Packaging
Incense Chocolate is Actually Filled with Booze
Painterly Food Packaging
Painterly Food Packaging
Judit Besze's Fictive Food Packaging is Artistically Branded
Clothed Confiture Packaging
Clothed Confiture Packaging
Gramma's Hand Cranked Jam Labels Include Small Suspenders as a Seal
Musical Meme Videos
Musical Meme Videos
The Pouty Grumpy Cat Music Video for Purina is Called 'Cat Summer'
Princess Snack Packaging
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Artisan Chocolate Packaging
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
Rocker Jam Jars
Rocker Jam Jars
The Labels for Jam Sessions Were Created by Printing with Real Preserves
play_circle_filled Kid-Friendly Milk Flavoring
Kid-Friendly Milk Flavoring
Milksplash Makes the Healthy Drink More Delicious for Growing Kids
Funny Food Packaging
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
Regally Feminine Jam Jars
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
Artful Fast Food Packaging (UPDATE)
Artful Fast Food Packaging (UPDATE)
Artist Ben Frost is Back With Several Package Iconographies
Rolling Toothpaste Tubes
Rolling Toothpaste Tubes
The Roly-Poly Toothpaste Tube Helps You Get Every Last Ounce Out
Vintage Toothpaste Packaging
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
Pop Up Cat Cafes
Pop Up Cat Cafes
This Temporary Cat Cafe Provides the Purrfect O-paw-rtunity to Talk Cat Health
Literary Jam Branding
Literary Jam Branding
Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
Whimsical Chocolate Bar Wrappers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
Feline-Themed Eateries (UPDATE)
Feline-Themed Eateries (UPDATE)
The Nestle Purina Restaurant Mon Petit is Back in Tokyo
Graphically Enhanced Pill Packs
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
Cross-Stitch Preserve Packaging
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
Contorted Carton Designs
Contorted Carton Designs
This Litetronics Packaging Concept Reworks the Basic Box
Accordion Toothpaste Branding
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
Exclamatory Supermarket Packaging
Exclamatory Supermarket Packaging
The Oh! Store Brand Series Catches Consumers' Attention
Dapper Prophylactic Packaging
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
play_circle_filled Triangulated Terrycloth Branding
Triangulated Terrycloth Branding
Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
Unexpected Blossoming Boxes
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
Billing Block Packaging
Billing Block Packaging
Monday Movie Club Branding is as Punchy as Hot New Cinema Titles
Suited Cardboard Cartons
Suited Cardboard Cartons
This Pizza Packaging Concept References the Recipe's Master
Sinfully Sweet Chocolate Packaging
Sinfully Sweet Chocolate Packaging
Tilín Cacao’s Clever Packaging is Delightfully Sweet
Simply Marked Mason Jars
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
$100 Luxury Toothpaste Tubes
$100 Luxury Toothpaste Tubes
The Theodent 300 Will Make Your Teeth Sparkle
Elegant Jam Jar Branding
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
Flavorless Teeth Cleaners
Flavorless Teeth Cleaners
The Nihilist Toothpaste is a Big Tube of Nothing (But Paste)
Twirling Toothpaste Tubes
Twirling Toothpaste Tubes
The Swing Toothpaste Pushes the Toothpaste to the Front
Jam Jar Dessert Holders
Jam Jar Dessert Holders
Shaina Olmanson Offers a Cute Way to Present Treats
play_circle_filled Playful Puppy-Powered Contraptions
Playful Puppy-Powered Contraptions
The Beneful Dog Goldberg Machine Gets Creatively Elaborate
Toasted Sidekick Campaigns
Toasted Sidekick Campaigns
These Bauducco Toast Ads Feature Batman and Robin
Musical-Inspired Cat Ads
Musical-Inspired Cat Ads
These CATS Cat Food Ads for Purina Celebrate Attitude
Canine Trash Can Ads
Canine Trash Can Ads
The Purina Dog Chow Campaign Promotes Healthier Food Consumption
Snaking Paste Packaging
Snaking Paste Packaging
Interapothek Toothpaste Branding Mimics its Meandering Squeezed Contents
Cardboard-Framed Branding
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
Candy Wrapper Clutches (UPDATE)
Candy Wrapper Clutches (UPDATE)
These Upcycled Purses are Made From Discarded Dessert Packaging
Doodled Dessert Branding
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
Totem-Branded Treats
Totem-Branded Treats
Einem Chocolate Packaging Adds Spirit to Sweetness with Three Cute Creatures
Ribbon-Wrapped Chocolate Branding
Ribbon-Wrapped Chocolate Branding
The Dandelion Chocolate Packaging Unwraps Like a Present
Luxury Hygiene Gadgets
Luxury Hygiene Gadgets
The Extravagant 300 Dollar Toothpaste Squeezer is a Handy Bathroom Tool
Squeezable Snack Branding
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind