Flavor turns toward new territory with nuts and seeds as flavoring agents
Implications - Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition.
Trend Themes
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Nut as a Flavor Agent — Nuts and seeds are gaining popularity as flavor agents, and are found in increasingly unexpected places such as in savory dishes and desserts.
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Asian-inspired Dishes — Recipes inspired by Asian flavors, such as satay sauce and ramen soups, become easier to make as ready-made and authentic ingredients become more widely available.
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Paleo and Vegan Desserts — As dietary restrictions become more common, recipes for vegan and paleo-friendly desserts, like nut butter truffles, prove to be both delicious and popular.
Industry Implications
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Food and Beverage Industry — The industry can create more products that utilize nuts and seeds as flavor agents in order to satisfy consumer's desire for a sophisticated and nutritious experience.
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Asian-inspired Food Industry — Restaurants and food brands can focus on creating dishes inspired by Asian flavors to entice consumers to try something different and flavorful.
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Dietary Restriction Food Industry — The industry can capitalize on the increasing prevalence of dietary restrictions by offering more options for consumers seeking desserts that are vegan, paleo-friendly, and/or allergen-free.
