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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,340 more

E-Dating Mockery

Anxiety around online dating is alleviated with humor

Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
267,675 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Hostile Online Dating Messages
Hostile Online Dating Messages
The Bye Felipe Instagram Account Shows the Terror of Online Dating
The Bye Felipe Instagram account is a social media platform “Calling out dudes who turn hostile when rejected or ignored.” Though online dating is becoming increasingly popular, there&#... MORE
play_circle_filled Dating App Parodies
Dating App Parodies
Local Attraction Will Make You Think Twice About Swiping to the Right
Local Attraction, the first episode of a webseries by Connor Hines, parodies the inherently awkward experience of going on a date with a stranger. Inspired by Tinder—which is loosely referred... MORE
play_circle_filled Intoxicating Dating Stunts
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
Since there are more and more people meeting through online dating sites and apps, this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with... MORE
play_circle_filled Role Reversal Dating Apps
Role Reversal Dating Apps
'If Tinder Were eHarmony' Pokes Fun of the Hot or Not Swiping App
The hilarious role reversal in the latest Scotch Moses feature showcases ‘If Tinder Were eHarmony.’ The video pokes fun at the hot or not swiping app that allows one to make a snap... MORE
play_circle_filled Texting Casanova Services
Texting Casanova Services
TextJake Allows a Dude Named Jake to Draft Your Important Messages
TextJake.com is a service that allows comedian and actor Jake Hurwitz to write your texts for you. You can buy one to ten messages on the website. After your purchase, simply submit a screenshot of... MORE
play_circle_filled Dramatic Dating App Spoofs
Dramatic Dating App Spoofs
This Tinder Parody Borrows From 'The Social Network'
If you’ve ever wondered how Tinder was founded, wonder no further; Bad Weather Films has created a hilarious Tinder parody that reveals how the popular dating (read: hook-up) app was conceived.... MORE

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play_circle_filled Group Matchmaker Sites
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Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
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play_circle_filled Real-Life Dating App Simulations
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Serial Dating Escapade Blogs
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