Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Serving
A desire for thrills prompts whimsical serving in dining experiences.
4.0
Trend score
Trend
What is the Experiential Serving trend?
Experiential Serving: Restaurant goers are indeed looking for a satisfying meal, but they're also seeking a unique experience, which is being answered with adventurous forms of food delivery at restaurants. The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers appeal on the basis of being appropriate for a wide range of ages, and providing both sustenance and an experience.
Trend themes
Themes within the Experiential Serving trend
Three behaviours holding the trend together01
Experiential Serving
The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers, is being answered with adventurous forms of food delivery that appeal on the basis of being appropriate for a wide range of ages.
02
Gamification
Gamification has transformed traditional dining experiences into unique and interactive events that demonstrate how engaging consumers strengthens a brand's connection with them.
03
Virtual Reality
As companies embrace VR technology to appeal to tech-savvy millennials, gastronomical VR experiences demonstrate how utilizing sensory stimulation can create an immersive and memorable dining experience.
Industry implications
What the Experiential Serving trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
The hospitality industry has been an early adopter of interactive dining experiences, and can benefit by being innovative in creating memorable experiences for their guests.
For
Fast Food
Fast food restaurants are testing artificial intelligence and robotics to create a more automated, efficient and controlled eating experience that eliminates the need to pay human servers.
For
Health and Wellness
The use of 3D-printed food and virtual reality to engage consumer's senses and provide them a personalized experience can redefine the way the industry thinks about healthy and balanced diets.
Trend signals
Trend signals for Experiential Serving
Trend score 4.0 out of 10, from popularity 58%, activity 53%, freshness 8%.
Popularity58%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Experiential Serving trend
6 featured examples from Jan 5, 2015 to Jul 9, 2016CategoryLifestyle
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
Hotels and resorts can utilize VR and technology to enhance their guests' experiences, providing a competitive edge against competitors.
CategoryUnique
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
Restaurants and food companies can use technology to create personalized and interactive dining experiences.
CategoryLifestyle
Roller Coaster Restaurants
This Abu Dhabi Restaurant Delivers Food Like Theme Park Rides
The adoption of high-tech and entertaining approaches in restaurants to attract customers and create novel dining experiences.
CategoryMarketing
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
Restaurants can adopt gamification and interactive elements to create unique dining experiences that attract and engage customers.
CategoryTech
Flying Restaurant Servers
These Robotic Drones Deliver Customers Their Orders in Lieu of Servers
The adoption of flying robots as restaurant servers could disrupt the traditional dining experience and enhance efficiency in the food service industry.
CategoryLifestyle
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
Fast food chains can explore the integration of robotic servers and kiosks to optimize operations and reduce labor costs.
