Lemon-Flavored Lattes

Starbucks Japan is Offering This Lemony Treat Just in Time for Warm Weather

Starbucks is offering a lovely new drink flavor just in time for spring; the coffee house will be rolling out a lemon-flavored latte this March. I personally think this is a wonderful spring treat, especially since I enjoy lemon-flavored desserts. A little burst of lemon seems very appropriate combined with vanilla.

Locations in Japan will be getting a few new flavors this year, including the new creamy vanilla latte with a lemony swirl. The lemon-flavored latte tastes like a vanilla and lemon curd latte base, but topped with lemon peel-flavored white chocolate, bits of dried lemon peel, lemon vanilla sauce and whipped cream. You can also get this lemon explosion in a Frapuccino form.

The Starbucks drink apparently tastes very refreshing, and almost like cheesecake. This is definitely one drink that I think will be very popular during the warm weather months.

Lemon-flavored Coffee
Opportunity for coffee shops to introduce lemon flavor to their coffee menu this season.
Flavored Whipped Cream
Incorporating flavored whipped cream could enhance the taste and popularity of beverages in coffee shops.
Fruity Coffee Flavors
Fruit flavored coffee could be the next big thing in coffee flavors for spring and summer menus.

Where This Applies

Coffee Shops
Coffee shops can capitalize on the trend by introducing unique lemon-flavored drinks and promoting them heavily.
Food and Beverage
The food and beverage industry can create and market products based on the popularity of lemon flavors in spring and summer drinks.
Confectionery
Confectionery companies can also introduce new products or flavors based on the combination of vanilla and lemon.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 17%
Freshness 8%