Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Bicultural Branding

Appealing to diverse groups through more than marketing

Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
273,214 Total Clicks
Date Range:
Jun 14 — Jan 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Mixed Family Portraits
Mixed Family Portraits
CYJO Captures Stunning Images of Multi-Ethnic Families in Mixed Blood
A stunning photographic series and textual project called Mixed Blood captures family portraits whose members have different ethnic backgrounds. Photographer CYJO took pictures of families based in... MORE
Diversity-Focused Fashion Ads
Diversity-Focused Fashion Ads
The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
The Erykah Badu Givenchy ad campaign, which made its round earlier this year, was the first of its kind. Using a diverse cast, it focused exclusively on women of color. Not only did the print ads... MORE
Equality-Touting Campaigns
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
The latest Pharrell Williams x adidas Originals campaign features an ethnically, racially and gender-diverse cast. Styled by fashion editor Jay Massacret, directed by Lloyd & Co. and... MORE
Diversity-Celebrating Pizzas
Diversity-Celebrating Pizzas
Pizza Hut Canada Has Four New Pizzas That Honor Multiculturalism
Since it’s so easy to pile ingredients on top of a pizza, so many different places in the world have put their own spin on the classic Italian dish—among them is Pizza Hut Canada, which now... MORE
play_circle_filled Millennial Photography Campaigns
Millennial Photography Campaigns
Nikon's 'I AM Generation Image' Appeals to the Instagram Age
The I AM Generation Image campaign by Nikon celebrates photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media. I AM Generation... MORE
Celebrated Latino Collaborations
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
With the purchasing power of the Hispanic market rapidly growing, brands are becoming increasingly invested in targeting Latino consumers. One of the most successful methods for reaching out to... MORE
play_circle_filled Heartwarming Dad Ads
Heartwarming Dad Ads
The Cheerios Effect Campaign Captures Real Family Stories
Inspired by “the Cheerios Effect” of two floating Cheerios attracting a third, a campaign of the same name was developed. Building off of this as a metaphor for bringing people closer... MORE

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
Fatherly Preparedness Apps
Fatherly Preparedness Apps
This App Provides a Series of Quick Tips for New Dads
play_circle_filled Tuneful Fatherhood Ads
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
Supportive Running Shoes
Supportive Running Shoes
The Adidas Originals EQT Running Support SL 80 Offers Top Performance
Funky Celebrity Streetwear
Funky Celebrity Streetwear
The adidas Originals by Rita Ora Collection Combines Comfort and Style
Gold-Plated Cameras
Gold-Plated Cameras
The Brikk Lux Nikon Camera is for the Wealthy Photographer
Dollhouse Pizza Dioramas
Dollhouse Pizza Dioramas
The Cheesy Surface is Perfect for a Miniature Patio Set
play_circle_filled Pop Star Collaboration Logos
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
Close-Up Critter Captures
Close-Up Critter Captures
Yudy Sauw Photographs Common Indonesian Bugs in Magical Macro Images
Spontaneously Youthful Photography
Spontaneously Youthful Photography
These Youth Portraits Tell One Part of an Ongoing Narrative
Rubber Camera Necklaces
Rubber Camera Necklaces
This Adorable Camera Necklace Charm Also Doubles Up as a USB
Vivid Sportswear Collections
Vivid Sportswear Collections
The Adidas Originals Women's Colourblock Capsule Collection is Bold
Happy Hip-Hop Collections
Happy Hip-Hop Collections
The Pharrell Williams Capsule Collection Features His Signature Hat
Father-Anthem Cereal Ads
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
play_circle_filled Stereotype-Busting Auto Ads
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
play_circle_filled Cat Meme Cereal Ads
Cat Meme Cereal Ads
This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
Sporty Soccer Beer Cans
Sporty Soccer Beer Cans
Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
Equatorial Sportswear Lookbooks
Equatorial Sportswear Lookbooks
The adidas Originals FW 2014 Collection Gets Tropical
Nutrient-Focused Cereals
Nutrient-Focused Cereals
Cheerios' Protein Breakfast Cereal is Loaded with 11g of Protein
Fantasy World Cup Apps
Fantasy World Cup Apps
The FIFA 14 by EA Sports App Lets You Build a World Cup Fantasy Team
Fruity Granola Pizzas
Fruity Granola Pizzas
This Delicious Dessert Pizza is Made with Oatmeal and Berries
Marshmallow Pizzas
Marshmallow Pizzas
Pizza Hut Japan is Teaming Up with a Candy Company to Create a Peculiar Pizza
play_circle_filled Ethereal Shipwrecked Shoots
Ethereal Shipwrecked Shoots
An Underwater Shoot by Benjamin Von Wong Used 7 Divers and 2 Models
Hand-Painted Sneakers
Hand-Painted Sneakers
The Pharrell Williams x Stan Smith Collection is Adorably Lighthearted
Meaty Pizza Crusts
Meaty Pizza Crusts
The Meatza Pizza Substitutes Gluten-Filled Crusts With Ground Beef
Noodle Pizza Crusts
Noodle Pizza Crusts
This Pizza Recipe Substitutes Pizza Dough For Ramen Noodles
Culture-Uniting Artwork
Culture-Uniting Artwork
Willy Chong Pays Tribute to His Swedish and Chinese Heritage
Simple Health-Consious Cafes
Simple Health-Consious Cafes
The Weight Watchers Feel Good Cafe Shows How Easy Eating Well Can Be
Heartwarming World Cup Ads
Heartwarming World Cup Ads
This Spanish World Cup Ad Brings Star Players Closer to the Public
Trefoil Rapper Logos
Trefoil Rapper Logos
Illustrator Mike Frederiqo Draws Pharrell Williams as the Adidas Logo
Failure-Highlighting Pizza Ads
Failure-Highlighting Pizza Ads
This Print Domino's Pizza Ad Campaign Points Out Recipe Mishaps
Superhero-Themed Pizzas
Superhero-Themed Pizzas
Pizza Hut Singapore is Selling an X-Men Pizza to Promote the Movie
play_circle_filled Interactive Beverage Ads
Interactive Beverage Ads
The New Pepsi Ad Campaign Aims to Take Advantage of World Cup Buzz
play_circle_filled Rapper Sportswear Collaborations
Rapper Sportswear Collaborations
Adidas Originals and Pharrell are Teaming Up for a Summer Line
play_circle_filled Supersonic Snapshot Cameras
Supersonic Snapshot Cameras
Nikon Introduces This Lightning-Fast Snapshot Camera
Nostaligic New York Photography
Nostaligic New York Photography
These Photos of New York Embody the Rustic Charm of the City
Bygone Era Camera Captures
Bygone Era Camera Captures
Julian Calverley Takes Expertly Composed Shots of Cameras
Cereal-Infused Sandwiches
Cereal-Infused Sandwiches
This Cheerios Sandwich Puts the Breakfast Cereal in a New Form
Army-Inspired Digital Cameras
Army-Inspired Digital Cameras
The Nikon Coolpix AW120 Camouflage is Rugged and Stylish
play_circle_filled Patriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
play_circle_filled Interracial Family-Forming Ads
Interracial Family-Forming Ads
The First Cheerios Super Bowl Ad Brings Back the Interracial Family
Revamped Feminine Fall Fashion
Revamped Feminine Fall Fashion
The Vogue China 'Wardrobe Update' Photoshoot Stars Tian Yi
Remixed Rapper Cereal Ads
Remixed Rapper Cereal Ads
The 'Must Be the Honey' Reveals Nelly Adding Gold and Glamor to Cheerios
Bold Multi-Ethnic Campaigns
Bold Multi-Ethnic Campaigns
The United Colors of Benetton Spring Campaign Celebrates Individuality
Classic Hispanic Editorials
Classic Hispanic Editorials
The Union Los Angeles Features a Local Cuban Restaurant
Breakfast Cereal Scenery
Breakfast Cereal Scenery
'Cerealism' by Ernie Button Creates Landscapes with Breakfast Food
Cross-Cultural School Photography
Cross-Cultural School Photography
The Classroom Portraits by Julian Germain Focuses on Education
Posthumous Hip-Hop Producer Toys
Posthumous Hip-Hop Producer Toys
The J Dilla Vinyl Toy Celebrates the Life of the Rap Legend
Bunny-Shadow Alcohol Ads
Bunny-Shadow Alcohol Ads
The Hennessy 'What's Your Wild Rabbit' Campaign Urges Never Give Up
Formal Cowboy Photography
Formal Cowboy Photography
'The Lonely West' by Jerick Sanchez Plays with a Vintage Western Theme
play_circle_filled Henna Art-Adorned Icons
Henna Art-Adorned Icons
The Erykah Badu for GQ Feature is a Look into a Legend's Life
Multi-Ethnic Cooking by Immigrants
Multi-Ethnic Cooking by Immigrants
EthniCity Catering Gives Calgary Newcomers Tools to Succeed
Dramatic Bohemian Snapshots
Dramatic Bohemian Snapshots
The Cass Bird Portfolio is Full of Graceful Gems
Camouflage Timbered Cases
Camouflage Timbered Cases
The Good Wood NYC iPhone 4 Case Duck Camo is Casually Cool
Mixed-Race Union Statistics
Mixed-Race Union Statistics
The Racial Marriage Infographic Highlights Evolving Attitudes
Hyper-Cultural Pictorals
Hyper-Cultural Pictorals
The America's Next Top Model Shoot Borrows Inspiration from Vogue
Resurrecting Songs
Resurrecting Songs
Erykah Badu and The Roots Remake Classic Michael Jackson Music
Hip Hop Models
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
Flash Drive Albums (Pt. 3)
Flash Drive Albums (Pt. 3)
Erykah Badu Goes Digital