Appealing to diverse groups through more than marketing
Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
Trend Themes
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Authentic Diversity Branding — With the rise of diverse audiences, brands are looking beyond ad executions and into branding initiatives that show major change on their part.
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Equality-touting Campaigns — Campaigns are both visually arresting and socially conscious which champions equality.
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Millennial Photography Campaigns — Campaigns that celebrate photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media.
Industry Implications
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Fashion — The industry is moving towards diversity and inclusion not just in marketing executions but also in branding initiatives.
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Food and Beverages — Brands are celebrating diversity by crafting food and beverages that honor multiculturalism.
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Advertising and Marketing — In order to reach diverse audiences, industries are investing in partnerships with celebrated names for authenticity and targeting younger consumers with advanced tech know-how.
7 Featured, 58 Examples:
325,683 Total Clicks
Date Range:
Jun 14 — Jan 15
Trending:
Average
Consumer Insight Topics:
