Appealing to diverse groups through more than marketing
Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
7 Featured, 60 Examples:
273,214 Total Clicks
Jun 14 — Jan 15
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