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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Diversified Flavor

Targeting Hispanics, brands market ingredients that speak to cultural heritage

Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
219,744 Total Clicks
Date Range:
Jan 15 — Jun 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Fiery Hatch Chile Cheeseburgers
Fiery Hatch Chile Cheeseburgers
The New Hatch Chile Charburger Celebrates a Regional Ingredient
The Habit Burger Grill recently expanded its menu with the addition of the new Hatch Chile Charburger. The new dish is part of a special menu that celebrates a beloved Southwestern pepper grown in... MORE
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
The McDonald’s Jalapeno Double ad campaign is one example of why this particular fast food chain was named Marketer of the Year in 2014 by the Association of Hispanic Advertising Agencies (AHAA)... MORE
Spanish-Inspired Candies
Spanish-Inspired Candies
Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
For the creation of its newest candy line, Nestle took inspiration from the sweet Hispanic flavors that are commonly found in Dulcerías, or the Spanish candy store. Nestle is introducing Guava... MORE
Meaty Mexican Pastas
Meaty Mexican Pastas
McAlister Deli's Bacon Jalapeno Pasta Blends Meaty and Zesty Flavors
McAlister Deli is a casual food establishment that serves up gourmet-inspired recipes like this Mexican pasta for those on-the-go. The restaurant’s Chicken Bacon Jalapeno Pasta is a favorite... MORE
Mexican Sushi Creations
Mexican Sushi Creations
This L.A. Restaurant Serves Sushi Filled with Mexican Toppings
Sushi gets a spicy new spin at L.A. hot spot Culichi Town, which says that it’s the first restaurant to bring Mexican Sushi to the U.S. On a recent trip to the L.A. neighborhood of Bell... MORE
play_circle_filled Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
With this English-Spanish Corona commercial, the great Constellation Brands is able to speak to a broad demographic of millennial consumers without creating more than one distinctive campaign. The... MORE
Cuban Pulled Pork Sandwiches
Cuban Pulled Pork Sandwiches
This Cuban Sandwich is Inspired By Hispanic-American Culture
Pulled pork sandwiches have been all the rage lately, which is exactly why McAlister’s Deli has decided to jump on the bandwagon by introducing a sandwich with a delightfully vibrant Cuban... MORE
Hispanic Cuisine Cheeses
Hispanic Cuisine Cheeses
These New Crystal Farms Shredded Cheeses Help Create Authentic Dishes
Creating an authentic Hispanic cuisine dish just got a lot easier thanks to the new Crystal Farms shredded cheeses that are focused on traditional flavors and spices. Including Quesadilla, Oaxaca,... MORE

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Spicy Watermelon Lemonades
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Barista-Inspired Coffee Beers
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Taco Bell's Vegan Food Guide Shows Simple Ingredient Swaps
Mature Cheese Snack Bars
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Cracker-Crusted Chicken Nuggets
Cracker-Crusted Chicken Nuggets
These Boneless Chicken Bites are Breaded with Cheez-It Crackers
Bite-Sized Cinnamon Biscuits
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Microwavable Grilled Cheese Sandwiches
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This Pre-Packaged Sandwich Can Be Cooked in the Microwave
Lightened-Up Steak Sandwiches
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Spicy Fried Chicken Sliders
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Mexican Seafood Sandwiches
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The Italiano Grilled Bagel Sandwich Puts a Twist on Lunchtime Favorite
Gourmet Green Salsas
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Ol' Gringo's Green Sauce is Made with Hatch Chile Ingredients
Spicy Chocolate Cookies
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Salem Baking Co. Uses Hatch Peppers in Its Spicy Chocolate Chip Cookies
Hatch Chile Quesadilla Menus
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Taco Bueno Has Added Two Hatch Chile Dishes to Their Menu
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Authentically Spiced Popcorn
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