Diversified Flavor

Targeting Hispanics, brands market ingredients that speak to cultural heritage

Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
179,724 Total Clicks
Jan 15 - Jun 17
This Year and Average
WorldMarketingLifestyleFoodBranding
Featured Examples
Fiery Hatch Chile Cheeseburgers - The New Hatch Chile Charburger Celebrates a Regional Ingredient
SCORE 4.7
Average 745 Clicks Pub: Sep 5, 16
Fiery Hatch Chile Cheeseburgers
The New Hatch Chile Charburger Celebrates a Regional Ingredient
The Habit Burger Grill recently expanded its menu with the addition of the new Hatch Chile Charburger. The new dish is part of a special menu that celebrates a beloved Southwestern pepper grown in... [More]
Hispanic Fast Food Campaigns - The McDonald's Jalapeno Double Ad Understands the Target Market
SCORE 4.4
Average 2,475 Clicks Pub: Jan 21, 15
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
The McDonald’s Jalapeno Double ad campaign is one example of why this particular fast food chain was named Marketer of the Year in 2014 by the Association of Hispanic Advertising Agencies (AHAA)... [More]
Spanish-Inspired Candies - Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
SCORE 5.2
This Year and Warm 347 Clicks Pub: Jun 23, 17
Spanish-Inspired Candies
Nestle's Nerds ¬°Lucha Grande! Celebrate Bold Hispanic Flavors
For the creation of its newest candy line, Nestle took inspiration from the sweet Hispanic flavors that are commonly found in Dulcerías, or the Spanish candy store. Nestle is introducing Guava... [More]
Meaty Mexican Pastas - McAlister Deli's Bacon Jalapeno Pasta Blends Meaty and Zesty Flavors
SCORE 3.1
Mild 305 Clicks Pub: Jun 19, 15
Meaty Mexican Pastas
McAlister Deli's Bacon Jalapeno Pasta Blends Meaty and Zesty Flavors
McAlister Deli is a casual food establishment that serves up gourmet-inspired recipes like this Mexican pasta for those on-the-go. The restaurant’s Chicken Bacon Jalapeno Pasta is a favorite... [More]
Mexican Sushi Creations - This L.A. Restaurant Serves Sushi Filled with Mexican Toppings
SCORE 2.4
Untested 898 Clicks Pub: Sep 1, 15
Mexican Sushi Creations
This L.A. Restaurant Serves Sushi Filled with Mexican Toppings
Sushi gets a spicy new spin at L.A. hot spot Culichi Town, which says that it’s the first restaurant to bring Mexican Sushi to the U.S. On a recent trip to the L.A. neighborhood of Bell... [More]
Cross-Cultural Beer Campaigns - An English-Spanish Corona Commercial Communicates Across Continents
SCORE 3.9
Mild 984 Clicks Pub: Jan 21, 15
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
With this English-Spanish Corona commercial, the great Constellation Brands is able to speak to a broad demographic of millennial consumers without creating more than one distinctive campaign. The... [More]
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