Cuisine Play

Toy brands utilize food to add intrigue to everyday play

Implications - Combining play with mealtime activities, toy brands are creating products that encourage users to interact with their food. Providing kids with accessories that transform vegetables and desserts into activities, retailers are helping to transform the way consumers, particularly kids, interact with their daily routine. This showcases how even mundane, household elements can provide fun and entertainment.
SCORE 4.3
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187,970 Total Clicks
Dec 13 - Jan 15
Warm
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Featured Examples
Edible Chocolate Toys - The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
SCORE 6.3
Warm 10,687 Clicks Pub: Jul 15, 14
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
Just when parents feared that the age of Airfix-style toys were gone, Cadbury went ahead and created a series of edible chocolate toys modeled after them. Although some might be saddened by the fact... [More]
Egg-Spinning Dessert Toys - Takara Tomy's Dessert Maker Toy Turns Eggs into Custard
SCORE 6.2
Warm 6,449 Clicks Pub: Sep 8, 14
Egg-Spinning Dessert Toys
Takara Tomy's Dessert Maker Toy Turns Eggs into Custard
The ‘Okashina Tamago Mawashite Mawashite Marugoto Purin’ by Takara Tomy is quite a mouthful, but it’s essentially a dessert maker toy that will turn the contents of a single egg... [More]
Playful Food Attachments - Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
SCORE 2.5
Untested 1,879 Clicks Pub: Dec 8, 14
Playful Food Attachments
Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
Although some there are some kids who do their best to stay away from fruits and vegetables, ‘Open Toys’ by 3D printing company le FabShop makes healthy foods instantly more appealing.... [More]
Mathematical Measuring Cups - These Measuring Cups for Kids Teach Kids Fractions and Healthy Eating
SCORE 1.7
Untested 475 Clicks Pub: Dec 12, 13
Mathematical Measuring Cups
These Measuring Cups for Kids Teach Kids Fractions and Healthy Eating
KidCup measuring cups for kids is an innovative set of kitchen tools to not only help children learn fractions,but also to teach them about healthy eating and food preparation. The KidCup system... [More]
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