Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cuisine
Play
Toy brands utilize food to add intrigue to everyday play.
3.8
Trend score
Trend
What is the Cuisine Play trend?
Cuisine Play: Combining play with mealtime activities, toy brands are creating products that encourage users to interact with their food. Providing kids with accessories that transform vegetables and desserts into activities, retailers are helping to transform the way consumers, particularly kids, interact with their daily routine. This showcases how even mundane, household elements can provide fun and entertainment.
Trend themes
Themes within the Cuisine Play trend
Three behaviours holding the trend together01
Interactive Mealtime Accessories
Toy brands are creating products that encourage users to interact with their food and making mealtime fun and exciting.
02
Edible Toys
Chocolate or dessert-making toys that appeal to kids and enhance creativity during playtime with a gastronomical component.
03
Food-themed 3D Printing
Creating food-themed toys that turn fruits and vegetables into unique and exciting machines and objects.
Industry implications
What the Cuisine Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The development of innovative and exciting toy concepts that incorporate interactive food accessories, edible characters and 3D printing.
For
Food Industry
Brands may partner with toy companies who are developing edible or food-themed toys to co-brand products for children. This concept may present a different way to market and promote healthy food choices in a creative and entertaining manner.
For
Printing Industry
The open source availability of 3D printing allows companies, even startups, to capitalize on the opportunity to bring whimsical and creative 3D printed toys into the market fostering imagination and creativity during playtime.
Trend signals
Trend signals for Cuisine Play
Trend score 3.8 out of 10, from popularity 56%, activity 51%, freshness 8%.
Popularity56%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cuisine Play trend
4 featured examples from Dec 12, 2013 to Dec 8, 2014CategoryLife-Stages
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
The incorporation of edible components in toys could create a new subcategory of toys while also addressing concerns about screen time and promoting creativity and sensory play.
CategoryLife-Stages
Egg-Spinning Dessert Toys
Takara Tomy's Dessert Maker Toy Turns Eggs into Custard
Toy companies could incorporate alternative cooking methods into new product lines, creating a new range of interactive and educational toys.
CategoryLife-Stages
Playful Food Attachments
Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
3D-printing food attachments and kitchen appliances that utilize Open Toys is a disruptive innovation opportunity for FoodTech companies.
CategoryLife-Stages
Mathematical Measuring Cups
These Measuring Cups for Kids Teach Kids Fractions and Healthy Eating
Manufacturers can create innovative kitchen tools and appliances that are kid-friendly, easy to use, and can promote healthy cooking and eating habits in children.
