Category
Tech
Automated Upkeep
Trend cluster
Category
Branded
Selfie
Brands are embracing and heightening the selfie phenomenon to an art form.
4.3
Trend score
Trend
What is the Branded Selfie trend?
Branded Selfie: Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
Trend themes
Themes within the Branded Selfie trend
Three behaviours holding the trend together01
Selfie Marketing
Brands and photographers are embracing selfie culture to engage consumers, and considering partnerships with celebrities to endorse their products.
02
Candid Celebrity Collaborations
Celebrities and brands are teaming up to produce ad campaigns that leverage the social media and selfie craze.
03
Selfie Technology Accessories
Smartphone and camera makers are inventing accessories such as flashes, tripods and tilting LCD displays to enhance the photographic qualities of the selfie.
Industry implications
What the Branded Selfie trend means for industry
Where the trend changes the playbookFor
Technology
The tech industry can leverage selfie marketing strategies and technological innovations to sell their smartphones, cameras and accessories.
For
Fashion & Cosmetics
Fashion and cosmetics brands can attract younger audiences and promote “selfie-ready” products that enhance photographic features of consumers.
For
Entertainment
Entertainment industry can use selfie culture to create viral marketing campaigns, deliver unique behind-the-scenes content, and generate buzz for their shows, movies and music videos.
Trend signals
Trend signals for Branded Selfie
Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%.
Popularity65%
Activity57%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Branded Selfie trend
6 featured examples from May 31, 2014 to Jan 17, 2015CategoryTech
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
The celebrity-inspired street style trend presents opportunities for fashion brands to create trendy and marketable clothing lines.
CategoryTech
Smartphone Flash Attachments
Lenovo Vibe X2 Pro Brightens Up Your Image for High Quality Captures
Companies manufacturing and selling camera accessories for smartphones will find a growing market for their products as demand for them continues to rise.
CategoryFashion
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
Cosmetics companies can capitalize on the selfie-driven marketing trend to create engaging campaigns and promote their products through social media platforms.
CategoryTech
Mock Historical Selfies
A HTC Desire Eye Shot These Comical Historical Selfies
Leveraging advancements in smartphone camera technology to offer users unique and enhanced photography experiences.
CategoryTech
Elegant Selfie Cameras
The Fujifilm X-A2 Helps You Grab Better Selfies
The camera manufacturing industry can capitalize on the trend of selfie cameras with innovative features to cater to the increasing consumer demand for high-quality selfie photos.
CategoryPop Culture
Candid Celebrity Calendars
The James Franco Selfie Calender is a Collaboration with Paper Magazine
Publishing companies can collaborate with celebrities to create unique and engaging products for their audiences.
