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Branded Selfie

Brands are embracing and heightening the selfie phenomenon to an art form

Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
326,981 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Warm

Featured Examples

Mock Celebrity Selfies
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
With his super fun series of ‘Phonies,’ Dan Rubin decided to put his own spin on the selfie phenomenon and celebrity obsession by merging street style captures with celebrity faces. As... MORE
Smartphone Flash Attachments
Smartphone Flash Attachments
Lenovo Vibe X2 Pro Brightens Up Your Image for High Quality Captures
As mobile phone cameras boast more and more megapixels, many continue to fall short in other ways. A smartphone flash add-on would greatly increase the definition and color of any photograph taken... MORE
Selfie Makeup Campaigns
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
Shiseido cosmetics tapped into selfie culture for inspiration for the brand’s latest marketing campaign. The photoshoot was captured by and starred the world famous songstress and style icon... MORE
Mock Historical Selfies
Mock Historical Selfies
A HTC Desire Eye Shot These Comical Historical Selfies
In order to show off the impressive 13MP forward-facing camera on the HTC Desire Eye, this fun series of “historical selfies” was staged, featuring characters like Marie Antoinette,... MORE
Elegant Selfie Cameras
Elegant Selfie Cameras
The Fujifilm X-A2 Helps You Grab Better Selfies
Let’s be honest, selfies are all about making you look a lot better than you actually look by capturing the perfect shot in the perfect lighting—the Fujifilm X-A2 helps indulge your... MORE
Candid Celebrity Calendars
Candid Celebrity Calendars
The James Franco Selfie Calender is a Collaboration with Paper Magazine
The James Franco Selfie Calender is a collaborative project between the actor and Paper magazine. The publication is no stranger to controversy, having recently gained attention after the unveiling... MORE

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