Category
Tech
Delegated Interfaces
Trend cluster
Category
Custom
E-Consultation
In-store consultants are traded in for convenient, online alternatives.
3.7
Trend score
Trend
What is the Custom E-Consultation trend?
Custom E-Consultation: Seeking a more efficient means of product scoping, consumers are turning to digital shopping consultants for easy access to a custom experience. Eliminating the need for in-person communication, online shoppers are seeking the insight and knowledge often associated with shopping assistants in a more streamlined manner. This reflects a move toward more affordable, flexible forms of brand-consumer engagement.
Trend themes
Themes within the Custom E-Consultation trend
Three behaviours holding the trend together01
Virtual Shopping Assistants
There is an opportunity for businesses to create virtual assistants to help consumers shop online and provide personalized product options and prices.
02
AR Jewelry Apps
There is an opportunity for businesses to integrate AR features into their apps to give shoppers a sense of size and style before buying an accessory of their liking.
03
Custom E-Consultation
There is an opportunity for businesses to create digital shopping consultants to provide a more streamlined, custom experience for online shoppers.
Industry implications
What the Custom E-Consultation trend means for industry
Where the trend changes the playbookFor
E-commerce
Businesses in this industry can benefit from creating virtual shopping assistants and AR jewelry apps to enhance the online shopping experience.
For
Retail
Businesses in this industry can benefit from integrating digital shopping consultants and customized e-consultations to provide a more efficient means of product scoping to their customers.
For
Tech
Businesses in this industry can benefit from developing new technologies, such as AR features and text-based virtual assistants, that can enhance the online shopping experience for customers across different industries.
Trend signals
Trend signals for Custom E-Consultation
Trend score 3.7 out of 10, from popularity 60%, activity 44%, freshness 8%.
Popularity60%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom E-Consultation trend
5 featured examples from Jan 7, 2015 to Nov 4, 2016CategoryTech
AR Jewelry Apps
The GRANI Jewelry App Lets Users Try on Jewelry Pieces in a Virtual Fitting Room
The jewelry industry can leverage augmented reality try-on technology to provide a more engaging online shopping experience, resulting in increased sales and customer satisfaction.
CategoryBusiness
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
The e-commerce industry can leverage live video consultations to enhance customer experience, boost sales, and differentiate themselves from competitors.
CategoryTech
Shopping Assistant Apps
IKEA's Mobile App Now Doubles as a Helpful In-Store Assistant
This industry can take advantage of converging shopping experiences by developing integrated physical and digital strategies to elevate the customer journey and increase sales.
CategoryTech
Virtual Shopping Assistants
Agent Q is a Text-Based Virtual Assistant That Helps You Shop Online
Incorporating virtual shopping assistants to provide a personalized and convenient online shopping experience.
CategoryMarketing
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
Interactive shopping guides like the Arc’teryx Shell Finder have the potential to revolutionize the e-commerce industry by enhancing the online shopping experience and increasing…
