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Rewarded Romance

Brands offer couples elevated romantic experiences in exchange for engagement

Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
271,936 Total Clicks
Date Range:
Feb 14 — Feb 16
Trending:
Mild

Featured Examples

Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Ahead of February 14th this year, Addison Lee is running a special Valentine’s Day car service that it describes as: “one-part date, one-part rescue service.” The service is... MORE
play_circle_filled Couples Only Vending Machines
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
For Valentine’s Day this year, Coca-Cola set up the ‘Invisible Vending Machine,’ which was visible only to couples. For a while now, Coca-Cola has been promoting its “Share a... MORE
play_circle_filled Silhouetted Kissing Booths
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
Claiming that Japanese people have a difficult time expressing romantic feelings, toothpaste brand DENTISTE’ set up a kissing booth that managed to help people express affection in both a very... MORE
play_circle_filled Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Canadian airline WestJet helped two Toronto-based couples pull off a romantic Valentine’s proposal in Barbados. The airline approached two men as they shopped for engagement rings last... MORE
play_circle_filled Affection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
The Lidl Valentine Kiss Detector app came out to reward affectionate people on Valentine’s Day. The app was put out by Lidl, a global discount supermarket chain and essentially, it traded... MORE
Long-Distance Dinners
Long-Distance Dinners
The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
Instead of spending time at church or shopping, it’s tradition on Christmas Eve in Japan to spend time with loved ones in a restaurant—and for those who are separated by distance, ‘au&#... MORE

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play_circle_filled Heartwarming Insurance Ads
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Kissing Tea Cups
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play_circle_filled Holiday-Themed Marriage Proposals
Holiday-Themed Marriage Proposals
Christmas Proposal is the Jolliest Thing You'll See this Year
Uninhibited Snogging Photography
Uninhibited Snogging Photography
Harley Weird Photographs People Kissing in her Latest Project
play_circle_filled Christmas Kissing Drones
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play_circle_filled Kissing Strangers Films
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Fan Engagement Services
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Virtual Reality Engagements
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Wanderlust Kissing Photography
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Everyday Object Characters
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play_circle_filled Long Distance Love Artwork
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play_circle_filled Emergency Flower Boxes
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The Charlotte Olympia Kiss Me Collection is Funky
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This Drive-Thru Prank Features a Teddy Bear Trying to Find Love
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The STORY New York City Shop is Hosting an Installation All About Love
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This Video Questions LGBT Support at the Sochi 2014 Games
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play_circle_filled Virtual Remote Intimacy Devices
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LovePalz Toys Enhance Virtual Intimacy
play_circle_filled Patriotic American Soda Ads
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Recycled Crate Stadium Seating
Recycled Crate Stadium Seating
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