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Rewarded Romance

Brands offer couples elevated romantic experiences in exchange for engagement

Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved.
6 Featured, 53 Examples:
271,936 Total Clicks
Date Range:
Feb 14 — Feb 16

Featured Examples

Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Ahead of February 14th this year, Addison Lee is running a special Valentine’s Day car service that it describes as: “one-part date, one-part rescue service.” The service is... MORE
play_circle_filled Couples Only Vending Machines
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
For Valentine’s Day this year, Coca-Cola set up the ‘Invisible Vending Machine,’ which was visible only to couples. For a while now, Coca-Cola has been promoting its “Share a... MORE
play_circle_filled Silhouetted Kissing Booths
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
Claiming that Japanese people have a difficult time expressing romantic feelings, toothpaste brand DENTISTE’ set up a kissing booth that managed to help people express affection in both a very... MORE
play_circle_filled Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Canadian airline WestJet helped two Toronto-based couples pull off a romantic Valentine’s proposal in Barbados. The airline approached two men as they shopped for engagement rings last... MORE
play_circle_filled Affection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
The Lidl Valentine Kiss Detector app came out to reward affectionate people on Valentine’s Day. The app was put out by Lidl, a global discount supermarket chain and essentially, it traded... MORE
Long-Distance Dinners
Long-Distance Dinners
The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
Instead of spending time at church or shopping, it’s tradition on Christmas Eve in Japan to spend time with loved ones in a restaurant—and for those who are separated by distance, ‘au&#... MORE

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Loyalty-Rewarding Taxi Apps
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Taxi Cab Art Projects
Taxi Cab Art Projects
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One-Handed Keyboards
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Aromatic Bubble Bath Sets
Aromatic Bubble Bath Sets
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Commuter-Delight Brand Events
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This Celebrity Cruises Activation Delighted Consumers on Blue Monday
Holiday Sober Driving Campaigns
Holiday Sober Driving Campaigns
The Drive Sober Campaign Aims to Reduce Instances of Drunk Driving
Alcohol-Free Red Wines
Alcohol-Free Red Wines
This Carl Jung Cab Sauv is a Non-Alcoholic Fruity Red Wine
Fuel-Saving Thermostats
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The 'Idle Smart' Device Deters Drivers from Leaving the Engine Running
Sultry Cabbie Calendars
Sultry Cabbie Calendars
This Calendar Features NYC Cab Drivers in Playful Pinup Poses
play_circle_filled Parisian Proposal Videos
Parisian Proposal Videos
The Proposal by Cartier Features Three Romantic Storylines
Socially Conscious Wedding Rings
Socially Conscious Wedding Rings
This Jewelry Uses Recycled Materials and Conflict-Free Diamonds
play_circle_filled Heartwarming Insurance Ads
Heartwarming Insurance Ads
This Insurance Company Ad Has Elderly Couples Share Fond Memories
Wedding Karaoke Pop-Ups
Wedding Karaoke Pop-Ups
This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
Kissing Tea Cups
Kissing Tea Cups
Artist Johnson Tsang Creates a Sculptural Take on Traditional Dishware
play_circle_filled Holiday-Themed Marriage Proposals
Holiday-Themed Marriage Proposals
Christmas Proposal is the Jolliest Thing You'll See this Year
Uninhibited Snogging Photography
Uninhibited Snogging Photography
Harley Weird Photographs People Kissing in her Latest Project
play_circle_filled Christmas Kissing Drones
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
play_circle_filled Kissing Strangers Films
Kissing Strangers Films
Director Tatia Pilieva Captures People's First Kiss on Camera
Fan Engagement Services
Fan Engagement Services
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play_circle_filled Hug-Sending Dolls
Hug-Sending Dolls
Ariel Cotton's Distance Dolls Help People Connect Long Distance
play_circle_filled Virtual Reality Engagements
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
Wanderlust Kissing Photography
Wanderlust Kissing Photography
This Couple Re-Created a Spontaneous Kiss Around the World
Geeky Wedding Proposals
Geeky Wedding Proposals
Lindsey Loree Proposes to Boyfriend Using Custom Magic: The Gathering Card
Everyday Object Characters
Everyday Object Characters
French Artist Gilbert Legrand Uses Active Imagination with Fun Work
Flat Ring Boxes
Flat Ring Boxes
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play_circle_filled Long Distance Love Artwork
Long Distance Love Artwork
Daniel Sher Uses Intimacy as a Basis for Her Work
Animal Family Photography
Animal Family Photography
Marina Cano Captures Expressive Affection in the Wild
Lip-Locking Equality Initiatives
Lip-Locking Equality Initiatives
Amnesty International's Same Sex Kiss Campaign Fights Homophobia
French Kissing Couples
French Kissing Couples
Snog by Rankin Captures Close Ups of Tongue-on-Tongue Action
Couples Messaging Apps
Couples Messaging Apps
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Surround Sound Earbuds
Surround Sound Earbuds
The Ladobi Earbud by LovePalz Offers a 6-way 360 Sound Experience
Live Activity Love Maps
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The Couple Map Shows Where and When Long Distance Couples Communicate
play_circle_filled Crocheted Public Transit
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The L Train Yarn Bomb by London Kaye Takes a Valentine's Day Theme
Roommate Privacy Alert Apps
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Clorox' Sock-It App Acts Like a Virtual Sock on the Door
play_circle_filled Emergency Flower Boxes
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This Stunt Provided Valentine’s Day Flowers for Love at First Sight
play_circle_filled Cinematic Breakup Videos
Cinematic Breakup Videos
POYKPAC's Movie Title Breakup Has a Couple Dramatically End It
Global Love Declaration Projects
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The 'I Love Anne' Project Was a Super Social Media Valentine
Lipstick-Smooched Accessories
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The Charlotte Olympia Kiss Me Collection is Funky
play_circle_filled Drive-Thru Teddy Bear Pranks
Drive-Thru Teddy Bear Pranks
This Drive-Thru Prank Features a Teddy Bear Trying to Find Love
play_circle_filled Love-Centric Shops
Love-Centric Shops
The STORY New York City Shop is Hosting an Installation All About Love
play_circle_filled Satirical Olympic Sponsorship Videos
Satirical Olympic Sponsorship Videos
This Video Questions LGBT Support at the Sochi 2014 Games
Long Distance Sensory Apps
Long Distance Sensory Apps
The Kiiroo App Allows for Long-Distance Sensual Connections
play_circle_filled Virtual Remote Intimacy Devices
Virtual Remote Intimacy Devices
LovePalz Toys Enhance Virtual Intimacy
play_circle_filled Patriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
Recycled Crate Stadium Seating
Recycled Crate Stadium Seating
BNKR Arquitetcura's Social Topography Installation is Dramatic
Seductive Soda-Packaging Makeovers
Seductive Soda-Packaging Makeovers
Chantal Thomas Gives Diet Coca-Cola a Steamy Valentine’s
Stemware-Inspired Cups
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Coffin Seating Ads
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Bubbly Beverage Installations
Bubbly Beverage Installations
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Ugly Holiday Sweater Creators
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Hi-Tech Friendship Bracelets
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Bond by Kwamecorp Keeps Long Distance Relationships Connected
Cheeky Competitor-Costumed Ads
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In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
Customizable Long Distance Mugs
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