Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rewarded
Romance
Brands offer couples elevated romantic experiences in exchange for engagement.
3.5
Trend score
Trend
What is the Rewarded Romance trend?
Rewarded Romance: Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved.
Trend themes
Themes within the Rewarded Romance trend
Three behaviours holding the trend together01
Interactive Marketing
Brands are providing an interactive element to romantic rituals, which speaks to a consumer willingness to engage with brands on a more personal level
02
Affection-Encouraging Apps
Businesses are developing playful apps that promote fun, romance, and their brand, while offering customers savings and rewards.
03
Virtual Dating Technologies
Innovative virtual dating technologies are allowing people in long-distance relationships to connect, engage in personal rituals, and feel as though they're in the same location.
Industry implications
What the Rewarded Romance trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Interactive, personalized marketing techniques promote brand loyalty and consumer engagement, particularly among the Millennial demographic
For
Technology
New technologies have allowed for the creation of innovative virtual dating platforms that allow long-distance couples to personalize their romantic rituals and stay connected
For
Retail
Retail companies are creating innovative reward programs and interactive experiences to attract customers, increase sales, and build brand loyalty.
Trend signals
Trend signals for Rewarded Romance
Trend score 3.5 out of 10, from popularity 67%, activity 30%, freshness 8%.
Popularity67%
Activity30%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rewarded Romance trend
6 featured examples from Feb 24, 2014 to Feb 12, 2016CategoryAutos
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Adding Valentine's Day themed rides and experiences for customers.
CategoryMarketing
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
The Invisible Vending Machine presents a disruptive innovation opportunity for the beverage industry to create interactive vending machines that offer personalized experiences.
CategoryMarketing
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
Toothpaste brands like DENTISTE' can leverage interactive installations to promote their products and engage with consumers in a unique way.
CategoryMarketing
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
The travel and tourism industry can offer tailored packages and services for couples looking to plan surprise proposals in unique destinations.
CategoryLifestyle
Long-Distance Dinners
The Sync Virtual Dinner Connects Couples in Different Cities for Christmas
The technology industry has the opportunity to develop innovative software applications and tools that can simulate virtual dining experiences, creating a new revenue stream and e…
CategoryTech
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
Retailers can use affection-encouraging apps to promote their brand, increase customer engagement and drive sales
