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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Health-Conscious Drinking

Hybridized alcoholic beverages cater to consumers' conflicting desires

Implications - Despite becoming increasingly health-conscious in recent years, millennial consumers remain unwilling to give up all of their vices, such as drinking, leading brands to develop hybridized solutions. Fusing libations with holistic and sustainable ingredients places an emphasis on wellness, meaning that consumers are able to enjoy a time-honored social experience without any guilt attached.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
155,141 Total Clicks
Date Range:
Dec 14 — Apr 16
Trending:
Average
Consumer Insight Topics:

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