Hybridized alcoholic beverages cater to consumers' conflicting desires
Implications - Despite becoming increasingly health-conscious in recent years, millennial consumers remain unwilling to give up all of their vices, such as drinking, leading brands to develop hybridized solutions. Fusing libations with holistic and sustainable ingredients places an emphasis on wellness, meaning that consumers are able to enjoy a time-honored social experience without any guilt attached.
Trend Themes
1. Health-infused Alcohol - Alcoholic beverages are being infused with holistic and sustainable ingredients to meet increasing health-consciousness of consumers.
2. Vegan Wine - Consumers are demanding wine production methods that are not only animal-free but also eco-friendly.
3. Anti-aging Drinks - Beverage companies are developing alcoholic and non-alcoholic beverages with age-defying botanical ingredients.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can innovate by incorporating holistic and sustainable ingredients to their beverages.
2. Wine Production - Vegan wine production using eco-friendly techniques is a niche market that offers opportunities for growth.
3. Beauty and Skin Care - Beverages with age-defying botanical ingredients offer a new option for consumers concerned about their skin's health and appearance.
