Category
Lifestyle
Assisted Choices
Trend cluster
Category
Comical
Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust.
3.4
Trend score
Trend
What is the Comical Culturalism trend?
Comical Culturalism: As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Trend themes
Themes within the Comical Culturalism trend
Three behaviours holding the trend together01
Humorous Cultural Connection
Brands establish trust with diverse ethnic groups by using humorous, authentic and lighthearted approach in targeted marketing.
02
Culturally Focused First Job Ads
Brands create a more wholesome connection with diverse ethnic groups by relating to their sense of pride with their community's milestone.
03
Entertaining and Relatable Ethnic Accounts
Social media stars appeal to diverse ethnic groups by sharing humorous stories that resonate with their cultural background using social media.
Industry implications
What the Comical Culturalism trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising Industry
The industry can create humorous and authentic targeted marketing approaches that resonate with diverse ethnic groups to drive brand loyalty.
For
Fast Food Industry
The industry can create more community-oriented topics in their advertisements to connect the brand to diverse ethnic millennials, fostering a deeper brand-customer relationship.
For
Social Media Industry
The industry can leverage the popularity and influence of social media personalities to connect with diverse ethnic groups by sharing humorous stories that resonate with their cultural background.
Trend signals
Trend signals for Comical Culturalism
Trend score 3.4 out of 10, from popularity 64%, activity 29%, freshness 8%.
Popularity64%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Comical Culturalism trend
6 featured examples from Jul 23, 2014 to Jan 22, 2016CategoryTech
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
Disruptive innovation opportunities in creating targeted advertising campaigns for specific ethnic groups.
CategoryMarketing
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
Creating clothing lines that coincide with big sporting events.
CategoryAutos
Choreographed Car Ads
This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki
Disruptive innovation opportunity for car manufacturers to create unique and memorable advertisements that break industry norms.
CategorySocial Media
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
The entertainment industry can explore partnerships and collaborations with Latino social media stars like LeJuan James to develop comedy shows, web series, or branded content tha…
CategoryAutos
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
This industry has the opportunity to disrupt traditional advertising methods by using humor to challenge stereotypes and connect with diverse audiences.
CategoryMarketing
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
Fast food companies can create more culturally diverse advertising campaigns to better connect with their customer base, such as showcasing community values and cultural pride.
