Category
Tech
Automated Upkeep
Trend cluster
Category
Upcycled
Play
A demand for economical toys sees products crafted from recycled goods rise.
4.7
Trend score
Trend
What is the Upcycled Play trend?
Upcycled Play: Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream.
Trend themes
Themes within the Upcycled Play trend
Three behaviours holding the trend together01
Eco-Friendly Toys
The increase in demand for sustainable products will encourage more manufacturers to adopt eco-friendly features which can attract more consumers.
02
Upcycled Play
Crafting toys from recycled materials promotes waste reduction and instills positive values in children, increasing demand for these products.
03
DIY Toys
The popularity of do-it-yourself toy kits and templates provide an opportunity for parents and children to express creativity and imagination while being cost-effective.
Industry implications
What the Upcycled Play trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
As eco-friendly and upcycling practices continue to gain popularity, companies in the toy manufacturing industry can invest in sustainable materials and incorporate eco-friendly features in their products.
For
Retail
By providing eco-friendly toy options and do-it-yourself kits, retailers can attract consumers who prioritize sustainability while also promoting creativity and affordability.
For
Parenting and Childcare
With the growing demand for eco-friendly, upcycled, and do-it-yourself toys, parents can emphasize the importance of sustainability and creativity to their children by choosing these types of products.
Trend signals
Trend signals for Upcycled Play
Trend score 4.7 out of 10, from popularity 62%, activity 70%, freshness 8%.
Popularity62%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upcycled Play trend
5 featured examples from Jan 6, 2015 to Apr 21, 2016CategoryEco
DIY Cardboard Toys
MacoshDesign Created Downloadable Templates to Make Eco-Friendly Toys
Disruptive innovation opportunity: Incorporating environmentally friendly materials and manufacturing processes into toy production.
CategoryLife-Stages
DIY Yoyo Kits
The Modernized Sling-Slang Yoyo is a Fun Homemade Project
Toy manufacturers can explore incorporating DIY elements into their product lines, allowing consumers to personalize and customize their toys.
CategoryLife-Stages
Eco Rattle Toys
Re-Think It's Organic Cotton Rattle Encourages Sustainability
The eco-consciousness trend among parents is disrupting the baby product industry, opening doors for innovative and sustainable product offerings.
CategoryEco
Sustainable Rubber Toys
Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas
The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production.
CategoryEco
Eco Flat-Pack Playsets
BrikBilt's Toys Serve as a Cheap LEGO Playset Alternative
The toy manufacturing industry can explore the potential of flat-pack playsets as a cost-effective and customizable toy solution.
