Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experimental
Consumption
Consumers turn to scientific cookware to maintain healthly diets.
5.2
Trend score
Trend
What is the Experimental Consumption trend?
Experimental Consumption: As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience.
Trend themes
Themes within the Experimental Consumption trend
Three behaviours holding the trend together01
Experimental Cookware
Consumers are using experimental cookware and scientific equipment to help cook and prepare meals.
02
Chemistry-Inspired Design
Consumers are enjoying and seeking out kitchen products with a chemistry-inspired design.
03
Smart Kitchen Devices
Consumers are looking for high-tech kitchen devices that enhance the entire food experience.
Industry implications
What the Experimental Consumption trend means for industry
Where the trend changes the playbookFor
Kitchenware Industry
The kitchenware industry can capitalize on consumers' desire for experimental and chemistry-inspired cookware.
For
Food & Beverage Industry
The food and beverage industry can utilize smart kitchen devices to create customized dishes for health-conscious consumers.
For
Design Industry
The design industry can incorporate scientific and industrial elements into kitchen products to create a visually appealing chemistry-inspired design.
Trend signals
Trend signals for Experimental Consumption
Trend score 5.2 out of 10, from popularity 74%, activity 74%, freshness 8%.
Popularity74%
Activity74%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experimental Consumption trend
4 featured examples from Jan 30, 2014 to Jan 13, 2015CategoryArt & Design
Lab Equipment Kitchenware
The Domestic Science Machines by Alex Duffner Encourages Experiments
The kitchenware industry can incorporate scientific instruments and elements into their products for unique, experimental experiences for customers.
CategoryArt & Design
Occupational Cooking Instruments
One Way Culinary Kits Cater to People of Different Skill Sets
Capability for kitchenware manufacturers to tap into the market by producing occupation-themed cooking tools.
CategoryArt & Design
Chemistry Spice Shakers
Pretend Your a Flavor Scientist With this Lab Spice Rack
Opportunity for kitchenware manufacturers to create innovative spice shaker designs and expand their product line.
CategoryArt & Design
Experiential Cookware Devices
Koz Susani Design Offers a Revolutionary Cookware System
Opportunity for appliance manufacturers to create innovative smart kitchen devices.
