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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Grain Substitution

Consumers replace traditional ingredients with healthier alternatives

Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
102,612 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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