Category
Lifestyle
Assisted Choices
Trend cluster
Category
Grain
Substitution
Consumers replace traditional ingredients with healthier alternatives.
2.6
Trend score
Trend
What is the Grain Substitution trend?
Grain Substitution: As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without.
Trend themes
Themes within the Grain Substitution trend
Three behaviours holding the trend together01
Grain Substitution
Consumers are substituting traditional ingredients with healthier alternatives like quinoa and brown rice, signaling a preference for DIY healthier goods rather than going without.
02
Superfood Snacks
Healthy snacks like quinoa rolls and energy bites are being made using all-natural ingredients like dates and black tahini, offering a more nutritious option to curb cravings.
03
Vegetarian Alternatives
Vegetable-based substitutes like eggplant meatballs and carrot cake cookies are being explored as an alternative for traditional meat-based meals, creating an opportunity for plant-based product development across various industries.
Industry implications
What the Grain Substitution trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can develop and market new products that cater to the growing trend of healthier grain substitutes and superfood snacks.
For
Health & Wellness
The health and wellness industry can tap into these trends to promote products that cater to consumers' growing interest in plant-based diets and natural alternatives for snack foods.
For
Home Cooking & Recipe Development
As people continue to seek healthier, do-it-yourself alternatives for their favorite meals, home cooking and recipe development are becoming a popular hobby, creating an opportunity for recipe blogs and content creation focused on healthier food alternatives.
Trend signals
Trend signals for Grain Substitution
Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 8%.
Popularity38%
Activity32%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Grain Substitution trend
5 featured examples from Jun 1, 2014 to Sep 15, 2015CategoryLifestyle
Superfood Energy Bites
These Chocolate Quinoa Rolls are a Healthy Snack Alternative to Cookies
Disruptive innovation opportunity: Develop new superfood-based products to meet the rising demand for healthy and nutritious snacks.
CategoryLifestyle
Deceiving Veggie Meatballs
These Eggplant Meatballs are a Deliciously Healthy Beef Alternative
The food and beverage industry can explore the development of innovative vegetarian meat substitutes and plant-based protein products to meet the growing demand for healthier and…
CategoryLifestyle
Healthy Frozen Burritos
Luvo's Healthy Burrito Products Are Stuffed with Gourmet Mixed Meals
Companies in the frozen food industry can innovate and tap into the growing demand for healthier and more convenient meal options.
CategoryLifestyle
Superfood Cake Cookies
These Carrot Cake Breakfast Cookies are Made with a Quinoa Base
Potential for offering pre-made, healthy breakfast cookies as part of a convenient meal delivery service.
CategoryLifestyle
Healthy Brown Rice Pancakes
This Pancake Recipe is Infused with Sesame, Spinach and Scallion
The food and beverage industry can capitalize on the trend of healthy pancake recipes by offering pre-packaged versions or promoting new recipes.
