New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer.
Trend Themes
1. Unapologetic Feminism - Bold and unapologetic content is emerging as part of the modern feminist movement, fostering a relationship of authenticity with the socially conscious consumer.
2. Body Positivity - Artists and illustrators are empowering women by promoting body positivity and encouraging them to be happy with their bodies.
3. Viral Marketing Campaigns - Viral marketing campaigns for social change are popping up to raise awareness about feminism and street harassment.
Industry Implications
1. Advertising - Advertising industries could embrace bold and unapologetic content by supporting and nurturing feminist movements, creating content that reflects the actual lived experiences of women.
2. Fashion - The fashion industry has an opportunity to revolutionize how women perceive gender roles and feminism by promoting art campaigns, graphic illustrations, and streetwear that reflect body positivity and feminism.
3. Digital Media and Entertainment - The digital media and entertainment industry can support the movement by nurturing feminist content creators and campaigns that transcend societal expectations of femininity.
5 Featured, 38 Examples:
225,171 Total Clicks
Date Range:
Jul 14 — Jan 15
Trending:
Warm
Consumer Insight Topics:
