Artist Ben Frost is back with his playful modern day collaborations of pop culture references with product packagings. Frost creatively turns old McDonald’s containers, Kraft Dinner boxes and pill packages into works of art by drawing and painting iconic pop culture figures overtop.
Frost ingeniously upcycles old, unwanted product packages into beautiful works of art. The pop culture references in all of Frost’s pieces are ones everyone will have fun spotting. The references range a wide multitude of topics such as cartoon characters, famous figures from artwork and notable celebrities. My favorite piece by Frost features a cartoon Superman crying overtop of the iconic red and yellow McDonald’s fries box. The golden arches of the McDonald’s ‘M’ cleverly look like tears streaming down Superman’s face.
Key Themes Behind This Trend
- Upcycled Packaging Art
- The trend of turning unwanted product packages into art opportunities to promote eco-friendliness models good corporate social responsibility practices.
- Pop Culture-inspired Packaging
- Frost's approach of incorporating pop culture references in food and product packaging draws consumer attention through humor and relatability, holds great potential for branding and marketing campaigns.
- Creative Illustrations on Packaging
- The trend of creative packaging illustrations speaks to consumers who appreciate unique, creative, and visually stunning artwork creating room for promotional opportunities in industries such as fashion, food, and luxury products.
Where This Applies
- Food and Beverage
- Turning product packaging into art for promotions in the food and beverage industry provides an opportunity to convey a brand's artistic and eco-friendly values, set it apart from competitors and attract new customers.
- Art and Design
- Frost's work showcases how art and design innovations can cross into various sectors from product packaging design, print advertising, fashion, and other creative industries.
- Fashion and Luxury Brands
- Incorporating unique and creative packaging designs in the fashion and luxury sector can elevate a brand's image and lead to increased sales by making the product more attractive on a visual level.
