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Musical-Inspired Cat Ads

These CATS Cat Food Ads for Purina Celebrate Attitude

— June 26, 2013 — Marketing
Cat food shopping just became a little bit more tactful with the Purina Cat Chow Cattitude campaign that celebrates the diva present in all felines. An ad campaign associated with the CATS musical, this ad speaks to pet owners who adorn their cats with copious amounts of affection. Purina targets feline owners with their prima donna-worthy 100% complete and balanced nutrition high-quality cat chow.

To launch its latest line of cat chow, Purina used photographer Ian Campbell to fuse the cat chow product with the CATS musical, with manicures done by Natalia Zurawska. With the creation of the Cattitude gimmick to attract pet owners, the cat chow targets owners who wish to feed their pets only the highest grade of cat food. Presented as a luxury feline food product, the cat chow ads feature a bright white spotlight highlighting a blue bag of cat chow. Reminiscent of a runway show catwalk, the hands of several CATS performers viciously claw for a piece of the luxurious bag of cat food.

The agency for the ad is Lowe Roche.
Trend Themes
1. Pet-focused Advertising - Opportunity for businesses to create ad campaigns that celebrate the unique qualities and attitudes of pets, appealing to pet owners who value their animals as family members.
2. Incorporating Pop Culture - Businesses can incorporate elements of popular culture, such as music, movies, or theater, into their advertising campaigns to create a connection with their target audience.
3. Luxury Pet Products - Opportunity to market pet products as high-end and luxury items, appealing to pet owners who are willing to spend more for higher quality and exclusive products.
Industry Implications
1. Pet Food - Disruptive innovation opportunity for pet food companies to create unique and high-quality products that cater to the specific tastes and preferences of pets.
2. Advertising - Opportunity for advertising agencies to develop campaigns that tap into pop culture references to create memorable and engaging advertisements for their clients.
3. Pet Accessories - Opportunity for businesses to create luxury pet accessories and products that cater to the tastes and preferences of pet owners who want to pamper their pets with high-end items.
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