The pet treat packaging for Purina's Beggin' Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog treats can be pressed up against. When released, the nose-shaped popper launches the dog treats into the air, starting a game of fetch. The treats are made with pure ingredients like real bacon and Monterey Jack cheese, making them savory and indulgent treats that are also healthy.
Although the pig-shaped container seems like a strange choice for launching dog treats, it works perfectly as it's tied in with the #WhenPigsFly campaign, which has pet owners capture images of their dogs interacting with the pet treat packaging.
What's Driving This Trend
- Interactive Pet Treat Packaging
- There is an opportunity for pet companies to create packaging that engages pets in interactive play, expanding the product beyond just a treat.
- Creative Marking Strategies for Pet Products
- The success of Purina's #WhenPigsFly campaign showcases the need for unique marketing campaigns in the pet industry to stand out and engage consumers.
- Celebrity Pet Influencers
- Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience.
Who This Affects Most
- Pet Food Industry
- Innovative packaging designs and creative marketing campaigns can create a strong competitive advantage in the pet food industry.
- Pet Toy Industry
- Expanding on the playful packaging design, there is an opportunity to create pet toys that interact with specific treat packaging designs to encourage more playtime and engagement with pets.
- Influencer Marketing Industry
- Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience in the influencer marketing industry.
