Incense Chocolate is a type of liqueur, but the design agency Puigdemont Roca wanted to convey the name with its packaging. To do this, they used a design similar to ones found on chocolate wrappers, and incorporated it into the branding of the bottle.
The overall hue of the bottle is a dark, chocolaty brown, with square patterns and the name of the brand on the front. One would almost expect delicious chocolate to pour out the top instead of liqueur. According to the design agency, "screen-printing was used to get a great visual impact on shelves.” Considering most people are not used to seeing chocolate packaging on a liqueur shelf, it's easy to see how this design would do so well in the stores.
Key Themes Behind This Trend
- Chocolate-like Packaging
- Opportunity for spirits brands to incorporate chocolate-inspired packaging to create a unique and enticing product.
- Cross-industry Branding
- Potential for collaboration between confectionery and spirits industries to create innovative packaging that blurs the line between the two.
- Visual Impact on Shelves
- Demand for visually striking packaging that stands out among competitors, enticing consumers to try new products.
Where This Applies
- Spirits
- Opportunity for spirits companies to tap into the appeal of chocolate packaging to attract new customers and differentiate themselves in the market.
- Confectionery
- Potential for confectionery brands to explore partnerships with spirits companies and create cross-industry products that combine the enjoyment of chocolate and liqueur.
- Packaging Design
- Growing demand for innovative and visually appealing packaging designs that enhance the product experience and capture consumer attention on store shelves.
