The Roly-Poly Toothpaste tube may have a funny name, but the idea is downright genius. While many toothpaste companies have been focusing on various ways to get the most you can out of a toothpaste tube, this one does it in a truly interesting way.
This toothpaste tube was created by Jung ho Kang & Hyun woo Kim who created a lid that will hold the toothpaste upright no matter how you lie it down. By doing this, it keeps the toothpaste uniformly in the tube, which helps to get all of the toothpaste out.
The lid itself is the center of gravity, making it impossible to keep the tube anything but upright. When it's let go, it will wobble until it comes back up to standing position, making things easy.