Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hearty
Revival
Filling food is revisited as a backlash to portion control.
3.5
Trend score
Trend
What is the Hearty Revival trend?
Hearty Revival: The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future.
Trend themes
Themes within the Hearty Revival trend
Three behaviours holding the trend together01
Hearty Food Revival
Consumers are moving away from portion control and revisiting full multi-course meals with decadent sides, creating disruptive innovation opportunities in the food industry for hearty and filling menu options.
02
Indulgent Fast Food
Fast food chains are creating menu items with indulgent and savory ingredients such as deep-fried kale clusters and artisanal cheesesteak sandwiches, appealing to customers who are looking for a more unique and satisfying menu options.
03
Alternative Diets
Alternative diets, such as vegan and tortilla-based cleanses, are gaining popularity among those looking to adopt new eating habits and fitness routines, creating disruptive innovation opportunities for the food industry to create unique and filling alternatives.
Industry implications
What the Hearty Revival trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can integrate hearty and filling menu options, indulgent and savory ingredients, and innovative alternative diets for consumers looking for unique and satisfying options.
For
Fast Food Industry
The fast food industry can create menu items that appeal to customers looking for indulgent and savory options, such as deep-fried kale clusters and artisanal cheesesteak sandwiches.
For
Fitness Industry
The fitness industry can capitalize on alternative diets, such as vegan and tortilla-based cleanses, by providing educational resources and partnering with the food industry to create healthy and filling alternatives.
Trend signals
Trend signals for Hearty Revival
Trend score 3.5 out of 10, from popularity 54%, activity 41%, freshness 8%.
Popularity54%
Activity41%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hearty Revival trend
7 featured examples from Aug 29, 2012 to Aug 31, 2016CategoryLifestyle
Taco-Based Cleanses
The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
Disruptive innovation opportunity: Introduce new diet plans and products within the health and wellness industry that cater to unique and unconventional dietary preferences, such…
CategoryLifestyle
Layered Cheese Pizzas
Iamafoodblog's Four Cheese Pizza Recipe Boasts Mozzarella and Brie
Disruptive innovation opportunities in creating new pizza flavors and experimenting with unconventional ingredients.
CategoryLifestyle
Savory Chocolate Sandwiches
This Bacon and Nutella Melt is Sandwiched Between Pound Cakes
The food and beverage industry can capitalize on the trend of sweet-savory combinations by creating unique, indulgent products like sweet and savory sandwich kits.
CategoryLifestyle
Egg-Brimming Baked Potatoes
This 'Our Best Bites' Recipe Looks too Good for Words
The food and beverage industry can explore new breakfast fusion ideas and develop innovative products that combine unexpected ingredients.
CategoryLifestyle
Artisanal Cheesesteak Sandwiches
The New Artisan-Style Philly Sandwich is a Hearty Fast Food Meal
Fast food chains are exploring new menu options and ingredients to attract younger customers and compete with fast-casual rivals.
CategoryLifestyle
Carnivore-Approved Pizza Pies
The 'Epic Meatz Pizza' is Topped with Five Different Kinds of Meat
Opportunity for pizza chains to capitalize on the growing demand for indulgent meat toppings by introducing unique and innovative meat-heavy pizza options.
CategoryLifestyle
Deep-Fried Kale Clusters
This Deep-Fried Food Turns Kale into an Unhealthy Treat
Fast food chains can consider adding trendy and indulgent snacks to their menus.
