Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accelerated
Traditional
Brands are adding global spices to familiar dishes for experimentation.
3.4
Trend score
Trend
What is the Accelerated Traditional trend?
Accelerated Traditional: In an effort to evolve with increasingly adventurous and experiential consumers, the food industry has begun incorporating spicy and ethnic flavors into mild foods for an unexpected thrill. By integrating an international flavor profile, brands are satiating the need for novelty while pleasing consumers with familiar dishes. This shift towards global inspiration signifies an openness to adding international influences to everyday life.
Trend themes
Themes within the Accelerated Traditional trend
Three behaviours holding the trend together01
Global Flavor Inspiration
Food industry is incorporating spicy and ethnic flavors into mild foods for an unexpected thrill and signifies an openness to adding international influences to everyday life.
02
Alternative Bun Options
Creative chefs are exploring innovative and unconventional bun alternatives, such as rice buns, to elevate classic dishes.
03
Hybrid Flavor Combinations
The rise of hybrid cuisine, such as soup pizzas and taco pizzas, is showcasing unique and creative flavor combinations.
Industry implications
What the Accelerated Traditional trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporate global flavors into traditional dishes or explore unconventional bun alternatives for added variety and innovation.
For
Hospitality
Develop unique and creative menu items showcasing hybrid flavor combinations for a memorable dining experience.
For
Food Packaging
Create unique packaging solutions that highlight and complement the unconventional and alternative aspects of food items like soup pizzas and taco pizzas.
Trend signals
Trend signals for Accelerated Traditional
Trend score 3.4 out of 10, from popularity 53%, activity 39%, freshness 8%.
Popularity53%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accelerated Traditional trend
4 featured examples from Jul 1, 2014 to Sep 5, 2015CategoryLifestyle
Chili Cashew Noodles
These Spicy Noodles Give an Extra Kick to Ordinary Ramen
Innovate in the food and beverage industry by creating new spicy noodle dishes that appeal to adventurous eaters.
CategoryLifestyle
Crunchy Taco Pizzas
Pizza Hut Korea's Latest Pizza is Meant to be Eaten Folded Like a Taco
Fast food chains can explore taco-pizza fusion to attract customers with innovative and memorable menu offerings.
CategoryLifestyle
Thai Soup Pizzas
Domino's Japan Serves a Tom Yum Pizza That Tastes Just Like the Spicy Soup
Exploring innovative menu items can set fast-food chains apart in a highly competitive industry and disrupt traditional menu offerings.
CategoryLifestyle
Rice-Based Burger Buns
This Crispy Chicken Burger Features a Bread-Free Bun
The food and beverage industry can capitalize on the trend of alternative burger buns by offering unique bun options that cater to different dietary preferences and attract a wide…
