Lightbulbs are not the most exciting of purchases, but you would likely feel more pleased than usual if you were to pick up Litetronics packaging. As a conceptual design undertaken by Rasmus Nilsson at the Academy of Art University, his project explores the flexibility of a box and the opportunity to dress up a typically mundane item.
Going far beyond the very boring cartons in which light globes usually come, the design student suggests a way to cut and fold the card such that the assembled items appear to twist. With unexpected dimension, Litetronics packaging would certainly separate itself from the regular geometries of its shelf mates at the shop. Bright colors and elaborate floral illustrations make the containers even more visually pronounced.