This endearing pizza packaging concept underlines the fact that the chef makes the difference between a bland Italian flatbread and a truly delectable recipe. Ingredients do matter, but a well-trained and intuitive cook can make a mouthwatering masterpiece out of even the most basic foods.
With this in mind, Vlachopoulos Fotis worked to design a pizza box that would embody the importance of this fact. The corrugated paper material was folded into the standard squared and flat carton and it was mostly un-inked to keep the look simple. Open the container up and turn it over and you'll see that a continuous drawing has been done over both large surfaces and the sides. This pizza packaging concept features a cartoon portrait of the culinary expert, complete with his chef's hat.