The cosmetics industry turns to augmented reality to add fun and variety
Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity.
Trend Themes
1. Augmented Reality - The cosmetics industry is leveraging augmented reality technology in virtual mirrors and makeup applications to enhance the shopping experience.
2. Virtual Try-ons - Virtual makeover apps that offer virtual try-ons with real products from various beauty brands allow customers to experiment and buy without the need to physically try and test products.
3. Real-time Editing - Real-time beauty apps that offer photo and video editing with augmented reality, are becoming popular, enabling quick fixes to blemishes, skin texture, and facial features.
Industry Implications
1. Retail Industry - Augmented reality and virtual trial applications greatly enhance the capability of retail businesses to offer a personalized and engaging customer experience.
2. Beauty Industry - Application of the augmented reality technology offers many opportunities for cosmetic companies to receive feedback from customers and improve their shopping experience.
3. Mobile Application Industry - Real-time editing applications utilizing augmented reality greatly benefit from the feature's widespread adoption and popularity, hereby creating opportunities for mobile application innovators.
