Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Rearing
Wasteful family lifestyles are addressed with eco-friendly products.
4.9
Trend score
Trend
What is the Sustainable Rearing trend?
Sustainable Rearing: Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
Trend themes
Themes within the Sustainable Rearing trend
Three behaviours holding the trend together01
Sustainable Parenting
Parents are seeking out eco-friendly alternatives in child-rearing products to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
02
Eco-Friendly Products
Companies are creating eco-friendly products and using sustainable materials to meet the increasing consumer concerns over the adverse effects of waste disposal on the environment.
03
Fair Trade & Artisanal Products
The use of artisanal, handmade, and fair trade products are becoming more acceptable among consumers and offer empowerment to cooperatives, supplementing income for rural communities.
Industry implications
What the Sustainable Rearing trend means for industry
Where the trend changes the playbookFor
Baby & Child-Care Industry
Companies in the baby and child-care industry can incorporate eco-friendly and sustainable materials in their products.
For
Sustainable Packaging Industry
The packaging industry can adopt sustainable design solutions and reusable materials to minimize its contribution to waste disposal.
For
Social Enterprise Industry
Social enterprises can support rural communities, female artisans, and environmental causes by providing job opportunities and alternative sources of income through sustainable production techniques.
Trend signals
Trend signals for Sustainable Rearing
Trend score 4.9 out of 10, from popularity 69%, activity 70%, freshness 8%.
Popularity69%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sustainable Rearing trend
7 featured examples from Jul 3, 2013 to Jan 29, 2015CategoryArt & Design
Chic Eco-Friendly Cradles
A Tree is Planted for Ever Sold Unit of Woodly Baby Cradles
The baby product industry can adopt eco-friendly practices and sustainable materials to attract environmentally-conscious consumers.
CategoryEco
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
The skincare industry can explore disruptive innovation in sustainable packaging, organic ingredient sourcing, and socially responsible business models inspired by Farm to Girl's…
CategoryEco
All-Natural Baby Bikes
The a21studio Bamboo Bicycle is Made Using Nothing but Wood and Rope
Disruptive innovation opportunity: Establish sustainable manufacturing processes that prioritize natural materials and minimize chemical usage.
CategorySocial Good
Ethical Artisanal Plushies
These Handmade Plush Toys From Dsenyo Help Empower Female Artisans
Disruptive innovation can come from toy manufacturers who prioritize social impact and support female artisans in developing countries.
CategorySocial Good
Eco-Friendly Nappies
Mother Nature Products is a South African Social Enterprise for Babies
The baby products industry can capitalize on the trend of eco-friendly and sustainable practices to develop innovative and socially responsible products.
CategoryMarketing
Eco Diaper Packaging
This Range of Reusable Diapers is Packaged Sustainability
Opportunities for baby care brands to develop sustainable and reusable diaper products to appeal to eco-conscious parents.
CategoryEco
All-Natural Baby Skincare
Sleepy Owl Provides Therapeutic Products for New Moms
Disruptive innovation opportunity in the baby skincare industry by offering all-natural and therapeutic products to meet the evolving needs of parents.
