Category
Fashion
Aromatic Bodycare
Trend cluster
Category
Augmented
Education
AR toys satisfy a need for engaging forms of education.
4.8
Trend score
Trend
What is the Augmented Education trend?
Augmented Education: Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation.
Trend themes
Themes within the Augmented Education trend
Three behaviours holding the trend together01
AR Toys
With children being accustomed to tech integration, AR toys which blend physical toys with virtual simulations are grabbing the market.
02
Augmented Reality Storybooks
Augmented Reality Storybooks mix traditional storytelling with modern AR technology, bringing books to life in and interactive way.
03
AR Coloring Books and Activities
AR coloring books and activities combine traditional forms of entertainment with virtual technology to create fun and interactive experiences.
Industry implications
What the Augmented Education trend means for industry
Where the trend changes the playbookFor
Education
The education industry can leverage AR technology to create interactive and engaging learning experiences for children.
For
Toys and Games
The toy and games industries can utilize AR technology to enhance traditional physical play and increase customer engagement.
For
Conservation
The conservation industry can leverage AR technology to create interactive education and advocacy experiences to promote awareness about wildlife conservation.
Trend signals
Trend signals for Augmented Education
Trend score 4.8 out of 10, from popularity 73%, activity 61%, freshness 8%.
Popularity73%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Augmented Education trend
7 featured examples from May 6, 2014 to Dec 8, 2015CategoryLife-Stages
Augmented Reality Piggy Banks
The 'KOGUMA' Piggy Bank Donates to Wildlife Conservation Projects
The educational technology industry can create interactive teaching tools using augmented reality technology to encourage learning outside of the classroom.
CategoryLife-Stages
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
Incorporating augmented reality into toy manufacturing opens up new opportunities for creating interactive and immersive play experiences.
CategoryLife-Stages
Augmented Coloring Books
'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
Augmented coloring books could disrupt the traditional toy and game industry, providing an interactive and exciting new experience for children.
CategoryLife-Stages
Augmented LEGO Sets
LEGO Fusion Blends Technology with Iconic Building Blocks
The toy industry has the opportunity to explore AR and digital-physical hybrid toys to create more innovative and interactive play experiences for children.
CategoryLife-Stages
AR Coloring Book Apps
The Chromville Augmented Reality Learning App Brings Drawings to Life
Augmented reality can be leveraged to change traditional education and bring more interactive and engaging learning experiences to kids and adults alike.
CategoryLife-Stages
Augmented Gaming Storybooks
The Playstation 3 Wonderbook Uses AR to Bring Stories to Life
The publishing industry can explore opportunities to create augmented reality storybooks and integrate digital elements into traditional books.
CategoryLife-Stages
Virtual Building Block Campaigns
Help the Characters from the LEGO Movie with the Awesome Alliance
Toy companies could utilize campaigns that incorporate augmented reality to innovate and encourage interaction with their products.
