Since potato chips make the perfect pub food, British brand Burts created these beer potato chips that are meant to taste like a pint of Guinness.
The two flavors available include an Original and a Rich Beef Chili, designed to be a hearty alternative to the average potato chip. By combining a well-known stout with an artisan potato chip, this sounds like a winning combo that's way better than snacking on the average bar food like peanuts and pretzels. In terms of what you can expect these chips to taste like, it's described that there's a "mouth-watering crisp with the bitter sweet flavour of the iconic Irish stout." While these Burts chips won't be replacing Guinness at the bar anytime soon, they make a great snack option that you can indulge in before happy hour.
Why This Trend Is Growing
- Beer-flavored Snacks
- The creation of beer-flavored chips opens up possibilities for other beer-flavored snacks like popcorn, pretzels, and nuts.
- Artisan Chip Flavors
- The success of Burts' beer potato chips suggests a market for artisan chip flavors inspired by popular beverages like cocktails or wines.
- Upscale Pub Food Alternatives
- Beer-flavored chips represent a trend towards more sophisticated and gourmet options for pub food snacks.
Industries Being Reshaped
- Snack Food
- The snack food industry could benefit from exploring new flavors and incorporating popular beverages like beer into their product lines.
- Craft Beer
- Craft breweries can collaborate with snack brands to create beer-flavored chips that complement their brews and generate additional revenue.
- Bar and Pub
- Bars and pubs can offer beer-flavored chips as an innovative and unique snack option to enhance the customer experience.
