Burts Ridges Beef & Mustard are Handcrafted with Care
Michael Hemsworth — July 7, 2023 — Lifestyle
References: burtschips & talkingretail
The Burts Ridges Beef & Mustard snack crisps are a new addition to the brand's range formulated with high-quality flavor and texture in mind to satiate consumers this fall. The snack flavor is slated to arrive in September 2023 in the UK and is crafted in small batches to ensure the utmost attention to a high-quality final product. The crisps will call to mind the signature flavor of a roast beef dinner with a side of mustard to deliver a savory flavor that pairs perfectly with the potato chip base.
CEO Dave McNulty commented further on the Burts Ridges Beef & Mustard snack crisps saying, "Offering bold flavours beyond our premium hand-cooked range, the addition of Beef & Mustard Ridges will support Burts in our wider plans to continue our growth, building on the success of our NPD in 2022. Expanding into the crinkle cut market will allow us to harness the opportunities that the sector offers and will keep consumers engaged. We’re passionate about all our products and ingredients, and we’re excited to be rolling out the latest flavour of Ridges to the OOH sector.”
CEO Dave McNulty commented further on the Burts Ridges Beef & Mustard snack crisps saying, "Offering bold flavours beyond our premium hand-cooked range, the addition of Beef & Mustard Ridges will support Burts in our wider plans to continue our growth, building on the success of our NPD in 2022. Expanding into the crinkle cut market will allow us to harness the opportunities that the sector offers and will keep consumers engaged. We’re passionate about all our products and ingredients, and we’re excited to be rolling out the latest flavour of Ridges to the OOH sector.”
Trend Themes
1. Small-batch Snack Crisps - Opportunity for small-scale snack manufacturers to tap into the demand for artisanal, high-quality snack options.
2. Savory Flavor Innovations - Disruptive potential for new and unique flavor combinations in the snack industry, catering to consumers' desire for bold and adventurous tastes.
3. Expansion Into Niche Markets - The introduction of crinkle cut snacks opens up opportunities for brands to target specific segments of the potato chip market and capture consumer interest.
Industry Implications
1. Snack Food Industry - Innovation potential exists for snack food manufacturers to create specialized, high-flavor options that cater to consumer preferences.
2. Artisanal Food Industry - Artisanal food producers can explore the production of small-batch snack crisps with unique flavors, catering to the demand for high-quality artisan snacks.
3. Food Manufacturing Industry - Food manufacturers have the opportunity to create specialized equipment and processes to produce crinkle cut snack products that offer a distinct texture and eating experience.
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