While most vegetable oil packaging takes the form of a bottle, this one from Aromissimo adopts a new kind of form. The Hesten creativt agency found that the squeezable tube packaging made the oil look almost like a cosmetic product, which wasn't such a bad thing. Playing off the word Aromissimo, which contains the Italian words for "fragrance" and "beautiful," this branding already begins to paint a picture of how this vegetable oil sets itself from others available on the market.
The charming hand-drawn style of images of garlic, mushrooms, lemons and peppers on each of the tubes helps to reiterate that the oil is meant for cooking, supported by additional information illustrated in the same style on the back of the tubes.
Key Themes Behind This Trend
- Squeezable Packaging
- The unique form of packaging could be applied to other products such as condiments, lotions, and cleaning products to differentiate themselves from competitors.
- Cosmetic-like Packaging
- Packaging products that are traditionally viewed as mundane or unappealing, like oil, in a sleek and modern way could open up opportunities for disruptive innovation in other industries as well.
- Hand-drawn Illustrations
- The use of unique and eye-catching illustrations on packaging has already been embraced by some brands, but those who haven't utilized it could be missing out on a way to engage with customers and differentiate themselves from others in their market.
Where This Applies
- Food Industry
- Adding unique packaging to food products can make them stand out and spark consumer interest in a crowded marketplace, possibly leading to a boost in sales.
- Cosmetics Industry
- Following in the footsteps of Aromissimo, cosmetics companies could apply the unique packaging style to other products, such as serums or lotions, to create an eclectic product range.
- Cleaning Products Industry
- Cleaning products are often housed in utilitarian packaging but using vibrant and eye-catching packaging like Aromissimo's squeezable oil packaging could help cleaning brands disrupt the market and catch the eye of consumers looking for something different.
