Trend cluster
Category

Automated
Diet

Consumers seeking a healthier diet turn to smart devices.

Gluten-Monitoring DevicesSalt-Measuring UtensilsMeal-Tracking PlatesHandheld Food ScannersBranded Carb Counters

Trend

What is the Automated Diet trend?

Automated Diet: The recent shift towards health-consciousness has prompted consumers' desire to know exactly what is in the food they're eating. As diets become more restrictive and streamlined to individual preference, devices that are able to calibrate nutritional value or monitor the inclusion of certain ingredients are emerging. Technological assistance when it comes to diet maintenance signifies a commitment to health and wellness for consumers everywhere they go.

Trend themes

Themes within the Automated Diet trend

Three behaviours holding the trend together
01

Personalized diet tracking

The recent shift towards health-consciousness has led to increasing demand among consumers for devices that can help calibrate nutritional value or monitor the inclusion of certain ingredients

02

Smart sensors for food

Technological assistance when it comes to diet maintenance signifies a commitment to health and wellness for consumers everywhere they go

03

Mobile nutrition apps

As sugar-free dieting becomes more popular among health-conscious consumers, mobile nutrition apps are replacing the common food journal or frequent doctor's visit

Industry implications

What the Automated Diet trend means for industry

Where the trend changes the playbook
For

Health and Wellness

There is a growing trend towards a personalized and technology-aided approach to healthy living that companies in the Health and Wellness industry can tap into

For

Fitness and Nutrition Tracking

The SmartPlate and The Atkins Carb Counter tap into the trend among consumers to track their intake, which health and fitness tracker companies should leverage

For

Consumer Electronics

As more consumers demand personalized health technologies, companies in the Consumer Electronics space stand to benefit from the growing need for smart devices

Trend signals

Trend signals for Automated Diet

Trend score 4.1 out of 10, from popularity 68%, activity 47%, freshness 8%.

Popularity68%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific