Category
World
Layered Getaways
Trend cluster
Category
Augmented
Travel
Augmented reality increases the entertainment value of the travel experience.
4.7
Trend score
Trend
What is the Augmented Travel trend?
Augmented Travel: Augmented reality adds a new dimension to the travel experience, which can often be tedious or frustrating. Whether it's elevating in-flight services or being implemented into tourist-aiding devices, augmented reality satisfies a consumer need for interactivity and immersive entertainment, even when they're away from home.
Trend themes
Themes within the Augmented Travel trend
Three behaviours holding the trend together01
Augmented Reality Integration
Augmented reality integration in travel can provide a new immersive experience beyond the usual tedium.
02
Virtual Reality Enhancement
Virtual reality technology provided in planes can make in-flight entertainment exciting for passengers.
03
Smart Tourist Aids
Smart tourist aids incorporating AR technology can offer greater convenience and assistance for travelers.
Industry implications
What the Augmented Travel trend means for industry
Where the trend changes the playbookFor
Tourism
AR and VR technology can be implemented in tourism to provide an enriched adventure for travelers.
For
In-flight Entertainment
Virtual Reality technology can revolutionize in-flight entertainment for airlines to provide a superior experience for passengers.
For
Consumer Electronics
Smart tourist aids incorporating AR technology provide opportunities for consumer electronics companies to develop such devices.
Trend signals
Trend signals for Augmented Travel
Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%.
Popularity73%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Augmented Travel trend
4 featured examples from Jan 22, 2014 to Jan 31, 2015CategoryTech
Innovative Navigation Cams
The Travelling Companion Panorama Camera is Optimal Tourist Technology
Disruptive innovation opportunity: Integrate innovative technology into the tourism industry to improve the overall travel experience and offer unique services.
CategoryTech
Virtual Reality Airlines
Qantas and Samsung Collaborate to Offer Virtual Reality in the Air
Exploring opportunities to incorporate virtual reality technology into their services.
CategoryUnique
AR Tourist Binoculars
Urban Sense is an Innovative and Info-Giving Companion for Sightseers
Leveraging AR technology to revolutionize the way tourists explore new cities and attractions.
CategoryWorld
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
Virgin Atlantic's Planeview app disrupts the airline industry by leveraging augmented reality to enhance customer experience and provide transparent information about first-class…
