Category
Autos
Luxury Electrification
Trend cluster
Category
Automated
Donation
Organizations use technology to integrate social good into a daily routine.
3.4
Trend score
Trend
What is the Automated Donation trend?
Automated Donation: Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement.
Trend themes
Themes within the Automated Donation trend
Three behaviours holding the trend together01
Integrated Charitable Giving
Organizations are integrating charitable giving into people’s everyday routines to make it a habitual practice and increase philanthropic involvement.
02
Data-Donating Initiatives
Data donation campaigns collect unused data to donate for social good projects and connect people in need.
03
Charitable Promotions
Businesses partner with charities and nonprofit organizations to encourage socially responsible actions through promotional codes and offers.
Industry implications
What the Automated Donation trend means for industry
Where the trend changes the playbookFor
Technology
Technology is the enabler that makes charitable giving simpler, more streamlined, and more convenient for people.
For
Social Services
Charities and nonprofit organizations are the beneficiaries of the charitable giving trends, receiving donations from individuals and businesses.
For
Ride-sharing
Ride-sharing businesses like Uber are promoting socially responsible actions by partnering with organizations that advocate for road safety and campaigning against drunk driving.
Trend signals
Trend signals for Automated Donation
Trend score 3.4 out of 10, from popularity 64%, activity 29%, freshness 8%.
Popularity64%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Automated Donation trend
4 featured examples from Jul 26, 2014 to Jan 30, 2015CategorySocial Good
Charity Alarm Clocks
iCukoo by Chelsea Apps Factory Donates Money Every Time People Hit Snooze
The creation of charitable alarm clock apps like iCukoo by Chelsea Apps Factory highlights the disruptive innovation opportunities in the mobile app development industry to combin…
CategoryTech
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
Disruptive innovation opportunity: Telecommunication companies can explore partnerships with charities to create data-donating initiatives that encourage customers to give back.
CategorySocial Good
Charitable Connected Laundry Machines
Whirlpool's Appliances Manifest the Internet of Good Things
The Whirlpool Connect to Care program introduces a disruptive innovation opportunity for the appliance industry by merging smart technology with charitable giving.
CategoryBusiness
Charitable Ride Promotions
Uber and MADD Join Forces to Promote Road Safety During the Superbowl
Opportunity for other ride-share services to partner with non-profit organizations to promote road safety and contribute to a charitable cause.
