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Culture Reference Couture

Reference humor makes its way into the fashion world for youth

Implications - The Internet has enabled youth from all over the globe to bond over common interests, making it easier (and of higher priority) for adolescents to identify and communicate them to the world. This has created a desire for pop culture-referencing apparel that literally allows tweens to wear their interests on their sleeve. This speaks to a larger need for belonging in a particular behavioral tribe.

SCORE 5.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 656,492 Total Clicks

Date Range: Nov 12 - Apr 15

Trending: V. Hot

Consumer Insight Topics: Fashion Hip Fashion Youth Life-Stages

Featured Examples

Satirical Hip-Hop Tees - The Rap Shirts For White People Tumblr Mocks Over-Privileged Listeners

SCORE 7

Warm 25,866 Clicks Pub: May 21, 14

Satirical Hip-Hop Tees

The Rap Shirts For White People Tumblr Mocks Over-Privileged Listeners

Rap Shirts For White People is a Tumblr site that is making waves for its controversial and humorous streetwear designs. The platform’s satirical hip-hop tees mock privileged Caucasian youths by... [More]

Cult Classic Fashions - The Mean Girls-Inspired Clothing Features Quotes from the Film

SCORE 6.8

Warm 16,241 Clicks Pub: Dec 3, 12

Cult Classic Fashions

The Mean Girls-Inspired Clothing Features Quotes from the Film

The pop culture phenomena of the millennia era has sparked this creative Mean Girls-inspired clothing line by Luncchb0xx on Etsy. The clothing is a combination of the love for today’s vintage... [More]

SCORE 6.6

Warm 31,312 Clicks Pub: Jun 6, 13

Witty Anti-Social T-Shirts

These Clever Words Brand Tees are Blatantly and Comically Pro-Internet

The latest t-shirts from witty design studio Words Brand simultaneously make fun of and encourage heavy Internet use. Each t-shirt is a simple solid color; either black, white, red or blue. A clever... [More]

Color-Decisive Totes - The 'We Wear Pink On Wednesdays' Bag is Fashioned After Mean Girls

SCORE 6

Warm 12,911 Clicks Pub: Nov 29, 12

Color-Decisive Totes

The 'We Wear Pink On Wednesdays' Bag is Fashioned After Mean Girls

A pop culture phenomena that continues to take the Internet by storm, the film Mean Girls has created a number of spin off collectors items including the ‘We Wear Pink On Wednesdays’ tote.... [More]

Millennial Slang Shirts - The That Shirt Gray by 'Skreened' Takes Lingo and Makes it Laughable

SCORE 5.4

Warm 14,622 Clicks Pub: May 19, 13

Millennial Slang Shirts

The That Shirt Gray by 'Skreened' Takes Lingo and Makes it Laughable

The That Shirt Gray Top by Sckreened takes a whimsical approach to words and phrases. It is no surprise that today’s younger generation are constantly inventing, re-imagining and altering the... [More]

Biblical Graphic Tees - This Line of Christian T-Shirts References a Hillsong Sermon Series

SCORE 2.8

Mild 2,011 Clicks Pub: Apr 14, 15

Biblical Graphic Tees

This Line of Christian T-Shirts References a Hillsong Sermon Series

In honor of the popular preaching series ‘Brave Women Run In My Family’ from Hillsong Church’s Bobbie Houston, these Christian T-shirts literally allow women to wear their love on... [More]