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Girly Gadgets

Tech devices become feminized to serve the growing tween girl market

Implications - In the digital age, sophisticated gadgets no longer exist solely for tech professionals. On the contrary, the youth generation is full of digital natives, prompting those in the tech industry to create products suited to tween tastes. This has resulted in much more feminine releases, proving that though the average tween girl may not have buying power, she does have the power to influence the market.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
558,732 Total Clicks
Date Range:
Feb 13 — Jul 13
Trending:
Warm
Consumer Insight Topics:

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