Category
Fashion
Aromatic Utility
Trend cluster
Category
Latina
Flamboyance
A cultural passion for colour is reflected on runways and in editorials.
6.2
Trend score
Trend
What is the Latina Flamboyance trend?
Latina Flamboyance: Reflecting the cultural heritage of Hispanic countries, bold colors are favored in lieu of more understated fashion styles when it comes to the women's apparel market. Latin American culture is broadly more extroverted and expressive in contrast to Parisian culture, for instance, and this important cultural aspect is being highlighted in the fashion industry.
Trend themes
Themes within the Latina Flamboyance trend
Three behaviours holding the trend together01
Cultural Heritage in Fashion
The trend showcases the importance of cultural heritage in fashion, highlighting bold colors reflecting the Latin American culture.
02
Exaggerated Proportions and Vibrant Hues
This trend puts focus on the importance of fantasy and excess, experimenting with a variety of shapes and colors while embracing retro opulence.
03
Vibrant Summer Colors
This trend is all about vibrant summer colors showcasing flirty and colorful styles through swimsuits, dresses, and accessories.
Industry implications
What the Latina Flamboyance trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can embrace their heritage, experiment with shapes and colors, and embrace summer colors.
For
Photography Industry
The photography industry can showcase vibrant sun-drenched shoots and use exaggerated proportions for editorials.
For
Travel Industry
The travel industry can use cultural heritage and sun-drenched shoots as inspirations for tropical vacation-based marketing efforts.
Trend signals
Trend signals for Latina Flamboyance
Trend score 6.2 out of 10, from popularity 87%, activity 92%, freshness 8%.
Popularity87%
Activity92%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
South America
Evidence
Examples of the Latina Flamboyance trend
5 featured examples from Nov 21, 2012 to Jul 2, 2013CategoryFashion
Purposefully Mismatched Editorials
The David Roemer Vogue Mexico Photoshoot Mismatches Prints
Fashion designers, photographers, and models can collaborate to create purposefully mismatched and eclectic garments and editorials that embrace individuality and creativity.
CategoryFashion
Vivacious Summer Vixen Editorials
This Spread for Muse Magazine Embraces Bright Summer Colors
Fashion designers and retailers could incorporate the use of bright summer colors and loose-fitting dresses into their collections for disruptive innovation.
CategoryPop Culture
Utopian Sun-Drenched Shoots
The Vogue Spain May 2013 Editorial is Calm and Peaceful
Industry players can leverage tropical-themed fashion photography to promote their beach and swimwear collections.
CategoryPop Culture
Couture Exuberance Editorials
The Proporcao Vogue Brazil Fashion Story Embraces Excess
Disruptive innovation opportunity: Incorporate exaggerated proportions and vibrant hues into mainstream fashion, leading to new trends and styles.
CategoryFashion
Retro-Infused Beach Editorials
Constance Jablonski Looks Beach-Ready in Vogue Brazil November 2012
Industry insiders can reference these trends to create and market tropical-themed clothing and accessories.
