Vintage couture has expanded at an exponential rate and it was only a matter of time before one designer caught on how to optimize this trend; Ralph Lauren launched its own vintage shop, which includes all the designer's work throughout the early part of his career.
The Ralph Lauren team has curated a beautiful first collection for the site, including 20th-century cowboy pieces. As each season comes, the designer team will showcase pieces throughout a magnitude of collections with a specific theme. Opening the shop is a western theme, appropriate for all of the cowboy-influenced clothing we have seen on the Fall 2012 runways. From leather jackets to cowboy boots, the Ralph Lauren brand is optimizing on the laid-back southern American culture.
Key Themes Behind This Trend
- Vintage Couture Shops
- Creating curated vintage collections to meet the growing demand for authentic, unique and environmentally-friendly fashion pieces.
- Themed Vintage Collections
- Creating themed collections from designer vintage pieces as a way to creatively stand out amidst the growing popularity of vintage fashion.
- Cowboy-influenced Fashion
- Optimizing on the laid-back southern American culture through pieces such as leather jackets and cowboy boots.
Where This Applies
- Fashion Retail
- Creating curated vintage collections and themed collections from designer vintage pieces would be an innovative way to attract today's fashion lovers looking for unique, authentic and sustainable clothing pieces.
- Luxury Brands
- Curating vintage collections and themed collections using vintage pieces offers luxury brands a chance to tap into the growing demand for sustainable fashion.
- Heritage Brands
- By featuring vintage collections from early in a brand's history, heritage brands can pay homage to their roots, while also creating an exciting new business opportunity.
