Vintage couture has expanded at an exponential rate and it was only a matter of time before one designer caught on how to optimize this trend; Ralph Lauren launched its own vintage shop, which includes all the designer's work throughout the early part of his career.
The Ralph Lauren team has curated a beautiful first collection for the site, including 20th-century cowboy pieces. As each season comes, the designer team will showcase pieces throughout a magnitude of collections with a specific theme. Opening the shop is a western theme, appropriate for all of the cowboy-influenced clothing we have seen on the Fall 2012 runways. From leather jackets to cowboy boots, the Ralph Lauren brand is optimizing on the laid-back southern American culture.