Category
Lifestyle
Serial Snacking
Trend cluster
Category
Veggie
Ubiquity
A healthful addition, vegetables are being integrated to create unexpected recipes.
2.7
Trend score
Trend
What is the Veggie Ubiquity trend?
Veggie Ubiquity: Reflecting an emphasis on healthy eating and integrating nutritional ingredients into all sorts of recipes, vegetables are being added into dishes that wouldn't traditionally use them. Emphasizing the way in which consumers are looking for products that offer two purposes in one, these innovations are indicative of the future of health food.
Trend themes
Themes within the Veggie Ubiquity trend
Three behaviours holding the trend together01
Veggie-Based Creativity
Innovation using veggies, unexpected combinations, and combining health benefits with flavors.
02
Homemade Veggie Revelry
DIY food preparation with veggies, creative fusion of flavors with easy-to-find resources, and home-cooked meals with a more unique range of nutrients.
03
Healthy Food Mixology
Healthier versions of traditional recipes, fusion of health and taste to enhance meals with unique flavors and nutrient benefits.
Industry implications
What the Veggie Ubiquity trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
This industry can benefit from the trend by offering unique veggie-based items as a main focus or as an alternative twist to existing product offerings.
For
Health and Wellness Industry
The health industry can look for ways to inject more veggies to the meals of their clients to promote a more balanced diet and wellness for patients.
For
Agriculture and Farming Industry
This industry has room to grow by harnessing the increased demand for newly discovered veggies, and meets the needs of a more diverse range of consumers looking for healthier vegetable-based options.
Trend signals
Trend signals for Veggie Ubiquity
Trend score 2.7 out of 10, from popularity 42%, activity 32%, freshness 8%.
Popularity42%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Veggie Ubiquity trend
6 featured examples from Aug 9, 2012 to Jul 3, 2013CategoryLifestyle
Festive Fowl Veggie Platters
The Turkey Food Art Plate is a Fresh Dish for Festive Dinners
There is opportunity for innovative companies in the food and beverage industry to create unique, healthy platters and snacks for parties and events.
CategoryLifestyle
Veggie-Flavored Frozen Treats
These Refreshing Sorbets are Infused with Celery, Basil and Carrot
Companies in the frozen desserts industry can innovate by creating vegetable-infused sorbets and other unconventional flavors.
CategoryLifestyle
Veggie-Built Bread
This Spinach Carb Creation Will Allow You to Enjoy Sandwiches Guilt-Free
Opportunity for the food and beverage industry to explore healthier and more innovative bread products.
CategoryLifestyle
Creamy Veggie-Infused Condiments
The Shutterbean Tomato Butter Recipe is Delectable
Companies in the food industry can leverage the trend of veggie-infused condiments and simple ingredient recipes to develop and market new, healthy products for health-conscious c…
CategoryLifestyle
Healthy Potato Chip Alternatives
Kale Chips are a Fantastic Low Fat Alternative to Standard Crisps
Opportunity for snack food companies to develop and market healthier alternatives to traditional potato chips.
CategoryLifestyle
Peculiar Burger-Based Pies
The Deep Dish Cheeseburger Pie is for Meat-Loving Pie Enthusiasts
The trend presents an opportunity for food and beverage companies to innovate and expand their product lines to include savory pies as a unique, hearty meal option.
