Hillsong Colour is a religious conference that brings women from around the world together in order to talk about the "ever growing global movement of everyday women, seeking to create a stance for justice, change and influence," as written on its website. Taking over four cities across four continents, the international annual event provides a space for people to share their stories and emotions in a supported way.
Also described as a modern-day movement, the Colour religious conference will appeal to younger generations who are looking for a special connection to those who share their beliefs. Founded by Bobbie Houston and part of the Hillsong Church, this religious conference brings "a message of value, and a genuine desire to ‘unite in friendship and cause’ in order to bring hope where hope has been lost."
What Makes This Trend Stand Out
- Religious Conferences for Women
- The growth of international religious conferences focused on empowering women presents an opportunity for businesses to cater their products and services to this market.
- Modern-day Religious Movements
- The emergence of modern religious movements that appeal to younger generations presents an opportunity for businesses to engage with this demographic through innovative methods of marketing and communication.
- Stories and Emotional Support
- The increasing demand for safe spaces for people to share their stories and emotions presents an opportunity for businesses to provide products and services that cater to this need, such as therapy apps and support groups.
Sectors Adopting This
- Religion
- The growing number of people interested in religious conferences presents an opportunity for businesses in the religion industry to expand their offerings and reach a wider audience.
- Travel and Hospitality
- The popularity of international religious conferences requires businesses in the travel and hospitality industry to cater to the unique needs of attendees, such as offering Halal food options and providing transportation to and from the conference venue.
- Personal Development and Wellness
- The desire for attendees to share their stories and emotions presents an opportunity for businesses in the personal development and wellness space to provide tools and resources to help attendees cope and grow in a supportive environment.
