The May 2015 social good initiatives indicate ways businesses are integrating values and ethics into their campaigns and everyday practices. With increasing focus being placed on corporate social responsibility and socially conscious behavior, these ideas reflect not just charitable endeavors, but activism, education and religion's role as well.
In the same way that girls are a key part of the poverty puzzle, in the developed world there is also a clear emphasis on girls' education -- specifically in the subjects of science, engineering, math and technology (STEM). This is reflected in coding camps, scholarships, festivals, toys and other products.
May 2015 social good initiatives also indicate religion is playing a surprisingly large role, from Christian community projects to Hindu art installations to Muslim dating apps. This indicates the role religious principles might be playing in consumer buying habits too.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
