UNICEF has created a Snapchat campaign that mirrors the message being sent to all of its followers. Focusing on the missing childhoods in Nigeria, the ephemeral social media platform is hauntingly appropriate. Lasting long enough to relay the message, the Snapchat campaign disappears just like Nigerians' childhoods.
Focusing on a millennials demographic, the UNICEF Snapchat campaign specifically points to the Boko Haram conflict in Africa. A year ago this week, militants from Boko Haram, an Islamic terrorist movement, abducted 276 schoolgirls from a small village in northeastern Nigeria. Today many of them are still missing.
Through the Snapchat campaign, influencers have been tapped to recreate drawings by children who fled Nigeria, Niger, Cameroon and Chad in order to keep the awareness alive.
What Makes This Trend Stand Out
- Ephemeral Social Media Campaigns
- Opportunity to create short-lived, impactful social media campaigns that convey important messages.
- Millennial Targeted Marketing
- Potential to reach and engage millennials through targeted marketing strategies.
- Using Influencers for Awareness
- Utilizing influencers to raise awareness and drive engagement for social causes.
Sectors Adopting This
- Social Media Marketing
- Potential for social media marketing agencies to offer ephemeral campaign services to clients.
- Nonprofit Organizations
- Opportunity for non-profit organizations to engage millennial audiences through creative marketing campaigns.
- Influencer Marketing
- Rise in demand for influencers to partner with organizations for awareness campaigns.
