UNICEF has created a Snapchat campaign that mirrors the message being sent to all of its followers. Focusing on the missing childhoods in Nigeria, the ephemeral social media platform is hauntingly appropriate. Lasting long enough to relay the message, the Snapchat campaign disappears just like Nigerians' childhoods.
Focusing on a millennials demographic, the UNICEF Snapchat campaign specifically points to the Boko Haram conflict in Africa. A year ago this week, militants from Boko Haram, an Islamic terrorist movement, abducted 276 schoolgirls from a small village in northeastern Nigeria. Today many of them are still missing.
Through the Snapchat campaign, influencers have been tapped to recreate drawings by children who fled Nigeria, Niger, Cameroon and Chad in order to keep the awareness alive.