In an attempt to raise awareness about the dangers of using semi-legal drugs in Japan, a paper company from Fuji City is helping a non-profit anti-drug organization to get the message out on rolls of printed toilet paper.
Legal loopholes in Japan prevent people from getting arrested from the use of what the local police calls "dangerous drugs," although more than 74 people died from use of these semi-legal drugs in 2014. The inside and the outside of the rolls make it clear that there are ample reasons why the use of these unsafe drugs should be avoided.
In the past, the same printed toilet paper manufacturer in Japan has gotten behind other movements to raise social awareness for other issues like bank transfer fraud and drunk driving.
Why This Trend Is Growing
- Anti-drug Messaging
- Creating messaging on unconventional mediums, such as toilet paper, to raise awareness about drug misuse and the dangers of semi-legal drugs.
- Printed Advertising
- Using printed media, such as toilet paper, to capture consumers' attention with unique advertising and marketing campaigns.
- Social Awareness Campaigns
- Taking advantage of unusual platforms to spread awareness and push for change on social issues, such as drunk driving, bank fraud, or drug misuse.
Industries Being Reshaped
- Toilet Paper Manufacturing
- Collaborating with non-profit organizations to help raise awareness about social issues on toilet paper or other unexpected products.
- Advertising and Marketing
- Innovative marketing campaigns that use unconventional platforms to reach and engage audiences, such as printed toilet paper ads for anti-drug messaging.
- Non-profit Organizations
- Collaborating with companies to spread their messaging and promote social awareness on unique products or advertising materials.
