Let Hope Rise is the name of a new film that charts the rise of Hillsong UNITED, a Christian band based out of Australia. Rather than singing their hearts out at an intimate church gathering each Sunday, this group plays for stadiums full of people who are all there to share in the same message.
Although the band got its start in Australia, the group now travels the world, hosting events to over 100,000 attendees weekly. Through music, Hillsong has completely transformed the way Christian messages are received by many. More rock concert than church environment, it is hardly a wonder that newcomers flock to these events on a weekly basis.
As well as connecting with the Christian community, Hillsong uses its influence to support a number of charitable causes around the world, such as issues like human trafficking, poverty, hunger and education.
Why This Trend Is Growing
- Rise of Transformative Music
- The success of Hillsong UNITED showcases the growing trend of music transforming religious experiences.
- Shift Towards Large-scale Christian Events
- Hillsong's ability to attract stadium-sized audiences indicates a trend towards grander Christian gatherings.
- Influence of Music in Social Causes
- Hillsong's support for charitable causes demonstrates the increasing trend of music being used to drive social change.
Industries Being Reshaped
- Christian Music
- The success of Hillsong UNITED highlights the disruptive innovation opportunities within the Christian music industry.
- Event Management
- The rise of large-scale Christian events presents disruptive innovation opportunities in event management and planning.
- Social Impact
- The influence of music in supporting charitable causes opens up disruptive innovation opportunities in the social impact sector.
