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Condiment Nostalgia

Classic condiments are being re-branded to reflect a simpler time

Implications - Staple condiments with a long-established presence, like ketchup and mustard, are being sold with packaging that helps brands stand out in a competitive market. Offering a more niche and nostalgic approach to otherwise predictable products, this approach to packaging communicates trust by eliciting a homemade feel.

SCORE 1.6

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Megatrends

Patterns

4 Examples, 30 Related: 155,175 Total Clicks

Date Range: Jul 10 - Jul 13

Trending: Untested

Consumer Insight Topics: Marketing Lifestyle Food Branding

Featured Examples

Moonshine-Inspired Hot Sauces - This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle

SCORE 3.8

Mild 4,549 Clicks Pub: May 23, 13

Moonshine-Inspired Hot Sauces

This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle

These moonshine-inspired hot sauces look like a real bottle of alcohol. Not only do the bottles look like moonshine, the hot sauces are actually clear. This is the first time that I have ever seen a... [More]

Giant Gastronomic Condiments - Sir Kensington's Gourmet Scooping Ketchup is Fancy

SCORE 0.6

Untested 2,665 Clicks Pub: Jul 17, 10

Giant Gastronomic Condiments

Sir Kensington's Gourmet Scooping Ketchup is Fancy

Sir Kensingtonâ€™s Gourmet Scooping Ketchup is trying to reinvent the way we look at ketchup: as a lowbrow condiment thatâ€™s smeared over cheap barbecued meats. As a high-end, healthy and tasty product,… [More]

Custom-Churned Condiments - Make Your Own Spreads with the Williams-Sonoma Butter-Making Kit

SCORE 1

Untested 3,294 Clicks Pub: Jul 30, 12

Custom-Churned Condiments

Make Your Own Spreads with the Williams-Sonoma Butter-Making Kit

The Williams-Sonoma Butter-Making Kit lets you experiment and create your own creamy delicious spreads. As mentioned by the wise Paula Deen, everything is just that much better with butter on it, so... [More]

Caffeinated Spicy Condiments - The DoubleKick Specialty Hot Sauce Packs Two Punches

SCORE 0.5

Untested 1,543 Clicks Pub: Feb 13, 13

Caffeinated Spicy Condiments

The DoubleKick Specialty Hot Sauce Packs Two Punches

For those who enjoy a spicy kick in the mornings, they can simultaneously get an extra jolt of caffeine to go with their spice when they use the DoubleKick Caffeinated Specialty Hot Sauce. There is... [More]