Condiment Nostalgia

Classic condiments are being re-branded to reflect a simpler time

Implications - Staple condiments with a long-established presence, like ketchup and mustard, are being sold with packaging that helps brands stand out in a competitive market. Offering a more niche and nostalgic approach to otherwise predictable products, this approach to packaging communicates trust by eliciting a homemade feel.
SCORE 1.6
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155,175 Total Clicks
Jul 10 - Jul 13
Untested
MarketingLifestyleFoodBranding
Featured Examples
Moonshine-Inspired Hot Sauces - This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
SCORE 3.8
Mild 4,549 Clicks Pub: May 23, 13
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
These moonshine-inspired hot sauces look like a real bottle of alcohol. Not only do the bottles look like moonshine, the hot sauces are actually clear. This is the first time that I have ever seen a... [More]
Giant Gastronomic Condiments - Sir Kensington's Gourmet Scooping Ketchup is Fancy
SCORE 0.6
Untested 2,665 Clicks Pub: Jul 17, 10
Giant Gastronomic Condiments
Sir Kensington's Gourmet Scooping Ketchup is Fancy
Sir Kensington’s Gourmet Scooping Ketchup is trying to reinvent the way we look at ketchup: as a lowbrow condiment that’s smeared over cheap barbecued meats. As a high-end, healthy and tasty product,… [More]
Custom-Churned Condiments - Make Your Own Spreads with the Williams-Sonoma Butter-Making Kit
SCORE 1
Untested 3,294 Clicks Pub: Jul 30, 12
Custom-Churned Condiments
Make Your Own Spreads with the Williams-Sonoma Butter-Making Kit
The Williams-Sonoma Butter-Making Kit lets you experiment and create your own creamy delicious spreads. As mentioned by the wise Paula Deen, everything is just that much better with butter on it, so... [More]
Caffeinated Spicy Condiments - The DoubleKick Specialty Hot Sauce Packs Two Punches
SCORE 0.5
Untested 1,543 Clicks Pub: Feb 13, 13
Caffeinated Spicy Condiments
The DoubleKick Specialty Hot Sauce Packs Two Punches
For those who enjoy a spicy kick in the mornings, they can simultaneously get an extra jolt of caffeine to go with their spice when they use the DoubleKick Caffeinated Specialty Hot Sauce. There is... [More]
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